Collaborate with the Product organization to drive awareness, usage, and adoption of Discogs.
Conduct comprehensive market research and data analysis to gain insights into the diverse behaviors and preferences of Discogs' audience.
Collaborate closely with the Product and UX organizations to inform decisions related to user engagement and experience.
Support the development and execution of data-driven marketing campaigns that cater to different user segments, fostering increased engagement.
Utilize analytics systems to monitor and manage performance metrics.
Act as the 'voice of marketing' between Marketing and Product teams.
Keep abreast of industry trends, competitive landscape, and user feedback to propose innovative strategies.
Collaborate with cross-functional teams within Discogs to ensure consistent messaging, brand positioning, and user experience across all touchpoints.
Manage a central hub for product updates focused on educating users about Discogs features.

Requirements

6+ years of work experience in product marketing or related GTM role (campaign execution, audience development, or marketing operations.
BS/BA in Marketing, Marketing Analytics or related.
Demonstrated history of using Google Analytics, SQL, spreadsheets, or similar tools (Amplitude, HotJar, Customer.io) to extract insights and set performance benchmarks.
Proven ability to align and enable cross-functional teams to execute product marketing strategies and tactics.
Has experience building and deploying a systematic approach that turns insights into impactful marketing campaigns.
Has experience writing and providing product marketing copy to highlight features and benefits.
Ability to build repeatable Go-To-Market (GTM) playbooks that integrate product, marketing, and customer success workstreams.
Skilled at translating technical features into benefit-driven messaging for distinct personas.
Ability to lead by influence to align Product, Marketing, and CS teams ahead of every launch.
Competency in combining qualitative feedback with quantitative data to predict audience reactions.
Proficient in designing ongoing education strategies that support users beyond the initial launch day.
Proficiency in using tools like Google Analytics and SQL to extract insights, set performance benchmarks, and report on the impact of marketing on product engagement.

Benefits

Competitive compensation: salary, plus performance-related bonus program
401(k) with employer match
100% company-paid medical and dental insurance benefits for you and your dependents
4 weeks paid vacation, increasing based on tenure
18 weeks paid leave for birth moms
8 weeks paid parental leave, including for adoption
Monthly wellness allowance
Annual professional and personal development allowance
Work from home office set-up and expense allowances
Flexible work location opportunities
Employer matching toward charitable contributions

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

product marketingmarket researchdata analysiscampaign executionaudience developmentmarketing operationsGTM playbooksmarketing copywritingperformance metricsuser engagement strategies

Soft Skills

collaborationcross-functional teamworkinfluencecommunicationstrategic thinkinginnovationuser educationadaptabilityleadershipinsight generation

Certifications

BS in MarketingBA in Marketing Analytics