DISA Global Solutions, Inc.

Product Marketing

• Own and refine product positioning, messaging, and value propositions for assigned products and solution areas.
• Translate product capabilities into clear, customer‑focused narratives, use cases, and differentiated value.
• Lead go‑to‑market planning and execution for product launches, feature releases, and key initiatives.
• Develop launch briefs, messaging guides, and cross‑functional enablement materials to ensure team readiness.
• Create and maintain sales tools—including pitch decks, battlecards, FAQs, and product updates—to support consistent customer conversations.
• Deliver training and enablement sessions for Sales and Customer Success, covering product updates, use cases, competitive differentiation, and objection handling.
• Partner with Corporate Marketing to align product messaging with campaigns, demand generation, and communication efforts.
• Conduct market, customer, and competitive research to inform positioning, GTM strategy, and product enhancements.
• Maintain up‑to‑date competitive intelligence and synthesize field insights into actionable recommendations.
• Collaborate closely with Product, Sales, Marketing, Customer Success, and Partnerships to ensure cohesive storytelling and aligned execution.
• Support co‑marketing and partnership initiatives by developing shared value messaging and ecosystem narratives.
• Define goals for product launches and GTM initiatives, track performance, and optimize based on adoption, revenue impact, and competitive outcomes.
• Monitor product adoption and identify gaps in messaging, enablement, or customer understanding.
• Use data, customer feedback, and win/loss insights to continuously improve positioning, messaging, and GTM strategies.
• Other similar and/or related duties as assigned.

Product Marketing Manager