DIRTT

Marketing

• Identify and prioritize channel opportunities aligned with company business objectives.
• Own end-to-end partner marketing strategy for demand generation and revenue growth in key third-party distribution channels.
• Customize all programs to distinct channel audiences to ensure impact.
• Devise strategic marketing assets and sales tools that empower our distributors to effectively promote and sell our products/services.
• Conduct research to understand industry trends, customer pain points, competitive landscape, and growth opportunities in targeted verticals and regions.
• Serve as the primary marketing liaison for channel partners, ensuring alignment and collaboration on goals, metrics, and campaigns.
• Monitor the success of marketing initiatives, analyzing key metrics (ROI, lead generation, conversion rates) and optimizing campaigns to drive continuous improvement.
• Deliver regular, executive-level reporting to senior leadership with actionable insights and strategic recommendations for continuous program enhancement.
• Identify top-performing tactics and share best practices to continuously improve channel engagement and pipeline growth.
• Collaborate with other internal channel partner resources on initiatives such as stakeholder communication, onboarding, or training, as needed.

Director, Channel Marketing