DIRECTV

Principal, Ecommerce Analytics

DIRECTV

full-time

Posted on:

Origin:  • 🇺🇸 United States • California

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Salary

💰 $127,965 - $232,415 per year

Job Level

Lead

Tech Stack

ETLSQLTableau

About the role

  • Create Dashboards and conduct analysis of business performance and user behavior on the DIRECTV website and other digital properties using various analytics tools, including PowerBI, Google Analytics, and Quantum Metric.
  • Analyze business performance and conduct research to explain variances in performance versus our operational plan and to uncover opportunities for improvement.
  • Proactively identify opportunities to use analysis to identify friction points in the online customer journey and make data-supported recommendations for website changes to improve customer experience and conversion rates.
  • Provide technical expertise and write custom queries (SQL) to gather and structure data to enable automated reporting in PowerBI and to prepare data for advanced analytics techniques.
  • Identify and research opportunities to leverage Artificial Intelligence to improve efficiencies and expand the capabilities of the Ecommerce Analytics team.
  • Identify opportunities for process improvement in data collection, ETL, and dashboard design to ensure data quality while also enabling advanced segmentation of our data.
  • Serve as the liaison between business and IT teams to gather and translate business requirements into robust technical solutions for addressing data quality issues and creating new data types for analysis.
  • Developing and presenting learnings from your analyses, including actionable insights and recommendations.

Requirements

  • Bachelor’s degree in quantitative fields (Math, Engineering, Computer science, Business) and/or Marketing.
  • MBA or Equivalent Masters degree preferred.
  • 5 – 7 years of relevant experience.
  • Demonstrated experience with analytical and reporting tools, including PowerBI, Google Analytics, Looker Studio, Tableau, MS Excel.
  • Robust experience in the analysis of user behavior on websites, with preference for experience analyzing consumer-oriented eCommerce websites.
  • Good understanding of digital marketing tactics (SEO/SEM, Display, Affiliate sites, Social media campaigns, email, etc.).
  • Strong knowledge of database design and ETL methodologies, with preference for experience in Snowflake.
  • Ability to read and write SQL queries to gather, aggregate, and structure data.
  • Ability to communicate with both technical and non-technical stakeholders; ability to clearly explain complicated concepts.
  • May require a background check due to job duties requiring routine access to DIRECTV and DIRECTV customer’s proprietary data.
  • This is a remote position that can be located anywhere in the United States.