Direct Online Marketing

Digital Marketing

• Validate market opportunities
• Analyze search demand, keyword trends, and audience behavior to assess market potential
• Identify how buyers research, compare, and engage within the client’s industry
• Deliver a data-backed audit outlining opportunities, risks, and recommended entry strategies
• Build, manage, and optimize PPC campaigns across search, display, and social
• Continuously improve performance based on data
• Analyze campaign performance and identify what’s working
• Communicate performance, insights, and next steps clearly
• Proactively bring ideas to the table and support campaign planning

Bilingual Digital Marketing Specialist, Spanish, English – Paid Media

SEO Marketing

• Lead the organic marketing function
• Own the performance, direction, and evolution of DOM’s organic services (SEO, GEO, CRO, email)
• Ensure our work drives real business outcomes and not just rankings or traffic
• Stay ahead of industry changes (including AI-driven search) and translate them into action
• Build and improve systems
• Develop and refine processes and workflows that improve efficiency, quality, and scalability
• Identify gaps in execution, tools, or capabilities and proactively implement solutions
• Lead initiatives that strengthen service offerings and elevate team performance
• Oversee performance across client accounts and proactively review strategy
• Diagnose issues, identify root causes, and implement solutions
• Ensure clear, consistent communication of results and insights across teams
• Manage, mentor, and grow a team of 5–10 organic marketing specialists
• Foster a culture of accountability, collaboration, and curiosity
• Provide clear feedback, coaching, and development opportunities
• Ensure work meets high standards through quality assurance and process adherence

Bilingual Digital Marketing Specialist, Spanish, English – Paid Media

Organic Department Manager, SEO – GEO