Direct Online Marketing

Digital Marketing

• Implementing and troubleshooting conversion tracking using Google Tag Manager and GA4.
• Supporting tracking across platforms such as Google Ads, Microsoft Ads, Meta/Facebook Ads, and CRMs.
• Auditing data platforms to identify discrepancies, gaps, or anomalies.
• Analyzing data to identify trends, patterns, and performance anomalies.
• Developing benchmarks, KPIs, and measurement frameworks aligned with client goals.
• Supporting A/B testing, audience segmentation, and keyword measurement efforts.
• Building custom reports and dashboards using Looker Studio (Google Data Studio), Google Sheets, or similar tools.
• Presenting data in a way that is clear, digestible, and actionable for both technical and non-technical audiences.
• Developing measurement strategies that accurately capture events and conversions tied to client KPIs.
• Communicating technical requirements and insights to internal teams and clients.
• Collaborating with PPC, SEO, and other marketing teams to ensure data supports performance optimization.

Digital Marketing Analyst