Direct Online Marketing

SEO Marketing

• Developing and executing well-planned SEO and GEO strategies for a variety of clients, including international and challenging accounts
• Proactively refining strategies based on the performance of major KPIs, account metrics, and client goals
• Conducting keyword research, mapping, and optimization to create a clear keyword strategy
• Performing technical SEO audits and troubleshooting advanced technical issues
• Setting up keyword position tracking and other performance monitoring tools
• Collaborating with clients during onboarding and throughout campaigns to align on strategic goals and establish KPIs
• Conducting competitor analysis to understand market trends and identify opportunities
• Designing and executing experiments to improve organic search performance across various tactics, channels, and AI engines
• Auditing and crafting insightful reports with narratives that align with client goals
• Completing regular business reviews to highlight organic search results and adjust strategies as needed
• Communicating professionally and collaborating creatively with clients to build strong relationships
• Contributing to sales audits and ensuring quality assurance in your work and the work of others
• Actively questioning why results occurred and how your work impacts client success

SEO and AI Search Strategist

Performance Marketing

• Set the optimal digital advertising strategy for the account management teams
• Develop and modify strategic digital advertising plans
• Develop and execute well-planned search engine and other digital advertising strategies
• Proactively modify strategies monthly and as needed
• Work with clients on developing or refining strategic goals
• Develop and execute experiments for relevant digital advertising tactics
• Clearly communicate the progress of strategic plans
• Work within digital advertising platforms to execute campaigns

Digital Advertising Strategist – PPC

Digital Marketing

• Conducting keyword research and supporting SEO strategy execution
• Implementing on-page SEO elements including page titles, meta descriptions, headers, internal linking, and content optimization
• Supporting PPC campaign management including ad writing, keyword management, and performance monitoring
• Assisting with social media content creation, scheduling, and optimization
• Monitoring campaign performance and helping identify trends and optimization opportunities
• Creating reports and analyzing campaign results to support ongoing improvements
• Supporting link-building initiatives and outreach efforts
• Performing quality assurance checks to ensure campaign accuracy and consistency
• Collaborating with strategists and team members across SEO, advertising, analytics, and creative teams
• Managing tasks and deadlines while maintaining high standards of accuracy and organization
• Staying current with digital marketing best practices, tools, and industry trends

SEO and AI Search Strategist

Digital Advertising Strategist – PPC

Digital Marketing Coordinator