Bilingual Digital Marketing Specialist, Spanish, English – Paid Media

Direct Online Marketing

Bilingual Digital Marketing Specialist executing PPC campaigns to drive growth in U.S. and LATAM markets.

Posted 4/23/2026full-timePittsburgh • Pennsylvania • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Validate market opportunities
Analyze search demand, keyword trends, and audience behavior to assess market potential
Identify how buyers research, compare, and engage within the client’s industry
Deliver a data-backed audit outlining opportunities, risks, and recommended entry strategies
Build, manage, and optimize PPC campaigns across search, display, and social
Continuously improve performance based on data
Analyze campaign performance and identify what’s working
Communicate performance, insights, and next steps clearly
Proactively bring ideas to the table and support campaign planning

Requirements

What you’ll need

3–4 years of hands-on experience executing and optimizing PPC campaigns (Google Ads required)
Fluent in Spanish and English (written and verbal)
Comfortable working directly with clients and explaining performance clearly
Strong analytical mindset
Able to manage multiple campaigns and priorities without things slipping
Detail-oriented and accountable

Benefits

Comp & perks

Competitive salary + annual performance-based increases
401(k)
Medical, dental, and vision coverage
Short-term disability
PTO + Paid holidays + floating holiday
Annual volunteer day
Parental leave

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

PPC campaign managementGoogle Adsdata analysiskeyword trends analysisaudience behavior analysiscampaign performance optimizationdata-backed auditingentry strategy development

Soft Skills

analytical mindsetcommunicationclient managementdetail-orientedaccountabilityproactive thinkingmulti-tasking