Director of Product Marketing
Weave
Go
Marketing Manager
Diligent
full-time
Posted on:
Location Type: Hybrid
Location: Washington, D.C. • District of Columbia, Washington • 🇺🇸 United States
Visit company websiteSalary
💰 $85,000 - $105,000 per year
Job Level
SeniorLead
Tech Stack
Go
About the role
- Develop and refine messaging frameworks and value propositions that differentiate Diligent’s solutions in the market and drive buyer engagement (Messaging & Positioning Leadership).
- Lead the strategy and execution of high-impact integrated campaigns, ensuring messaging and positioning are central to all initiatives (Integrated Campaigns).
- Plan and execute customer advisory boards, using insights to inform messaging, positioning, and campaign strategy (Customer Advisory Boards).
- Build go-to-market assets: solution briefs, case studies, pitch decks, website copy, video scripts, and sales outreach sequences (Go-to-Market Content Creation).
- Collaborate with product marketing, field & events marketing, digital, content, and sales to ensure cohesive, persona-aligned messaging across all touchpoints (Cross-Functional Partnership).
- Leverage buyer insights, market research, and competitive intelligence to refine messaging and ensure relevance across segments, regions, and personas (Audience & Market Insights).
- Partner closely with product marketing, demand generation, field marketing, and content teams to align messaging with go-to-market vision and accelerate adoption.
Requirements
- 7+ years of B2B marketing experience with a strong focus on messaging, positioning, and integrated campaign execution—ideally within SaaS or enterprise technology.
- Demonstrated success developing differentiated messaging frameworks and positioning strategies for global markets.
- Experience planning and executing customer advisory boards and leveraging customer insights to inform go-to-market strategy.
- Exceptional writing, storytelling, and presentation skills—with the ability to translate complex solutions into compelling narratives.
- Strong collaboration skills and cross-functional experience working with product marketing, sales, demand generation, and content teams.
- Deep understanding of the enterprise buyer journey and how to map messaging and tactics across personas, industries, and regions.
- Proficiency with AI tools and a forward-thinking mindset for integrating AI into campaign planning, execution, and performance optimization.
- Experience working in a matrixed global organization (preferred).
- Exposure to governance, risk, or compliance industries or regulated verticals such as financial services, healthcare, or energy (preferred).
- If you are within a commuting distance to one of our Diligent office locations, you will be expected to work onsite at least 50% of the time.
Benefits
- Creativity is ingrained in our culture.
- Flexible work environment
- Global days of service
- Comprehensive health benefits
- Meeting free days
- Generous time off policy
- Wellness programs
- Access to resources and education to support the education of our team
- Employee Resource Groups and diversity initiatives
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B marketingmessaging frameworkspositioning strategiesintegrated campaign executioncustomer advisory boardsgo-to-market strategywriting skillsstorytellingpresentation skillsAI tools
Soft skills
collaboration skillscross-functional experienceability to translate complex solutionsforward-thinking mindset
