Weave

Director of Product Marketing

Weave

full-time

Posted on:

Origin:  • 🇺🇸 United States • Utah

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Job Level

Lead

Tech Stack

Go

About the role

  • Lead the strategy, positioning, and go-to-market execution for Weave’s product portfolio, including the core platform and agentic AI solution TrueLark
  • Connect customer insights with product innovation to ensure solutions are differentiated, well-understood, and adopted by SMB healthcare providers
  • Partner closely with Product, Sales, Customer Success, Enablement, and Design to define product narratives and drive competitive positioning
  • Develop and execute launch strategies for new products, features, and enhancements, ensuring cross-functional alignment
  • Conduct ongoing market research and competitive intelligence to inform product roadmap and marketing strategies
  • Build and deliver sales enablement assets, training, and tools to empower Sales and Partner teams
  • Represent Go-to-Market teams on voice of the customer initiatives and translate feedback into product narratives
  • Act as the bridge between Product Management and Go-to-Market teams to ensure consistent messaging and seamless execution
  • Lead and mentor a team of product marketers, fostering collaboration, creativity, and data-driven decision making
  • Report to Sr. Director, Content and Communications

Requirements

  • 8+ years of experience in B2B SaaS product marketing, ideally in healthcare technology or a related industry
  • 5+ years of experience managing a team
  • Proven success leading product launches and developing messaging frameworks that resonate with both SMB and enterprise audiences
  • Strong collaboration skills with Product, Sales, Marketing, and Partner teams
  • Experience in market research, competitive intelligence, and market positioning
  • Exceptional communication skills, with the ability to simplify complex concepts into compelling narratives
  • Leadership experience: managing, mentoring, and scaling high-performing teams
  • Data-driven mindset with strong analytical and strategic skills
  • Passion for improving the success of Weave customers and delivering better healthcare experiences
  • Based in or willing to relocate to Lehi, Utah and able to work hybrid (3 days in-office)
  • Legally eligible to work in the United States
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