Digitopia

Senior Digital Marketing Specialist

Digitopia

full-time

Posted on:

Location Type: Hybrid

Location: Istanbul • Turkey

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Job Level

Senior

Tech Stack

WordPress

About the role

  • Manage end-to-end performance campaigns on Google & LinkedIn
  • Own budgets, bidding strategies, targeting & optimization
  • Continuously test, iterate, and improve ROI
  • Build automated workflows & lead nurturing sequences at HubSpot
  • Manage segmentation lists, execute email campaigns
  • Ensure data-driven marketing execution
  • Own and manage our WordPress environment
  • Launch and optimize landing pages
  • Ensure SEO fundamentals are implemented
  • Analyze performance via Google Analytics & HubSpot
  • Build regular dashboards
  • Translate data into actionable insights

Requirements

  • Minimum 5 years of hands-on performance marketing experience
  • Proven experience managing Google & LinkedIn ad campaigns
  • Hands-on experience with WordPress
  • Strong knowledge of Google Analytics
  • Advanced knowledge of HubSpot Marketing Hub
  • Excellent written & spoken English
  • High energy, proactive, solution-oriented mindset
  • Agency experience is a plus
Benefits
  • Real ownership from Day 1
  • High-impact role in a growing organization
  • Fast-paced, ambitious culture
  • Learning & experimentation environment
  • Hybrid working model
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
performance marketingad campaign managementSEOdata analysisemail marketingautomated workflowslead nurturingbudget managementbidding strategiesROI optimization
Soft Skills
excellent communicationproactive mindsetsolution-orientedhigh energy