Digital Science

Director of Marketing – Government, Funder & Non-profit

Digital Science

full-time

Posted on:

Location Type: Remote

Location: United Kingdom

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Job Level

Lead

About the role

  • Manage the GFN marketing budget with the VP of GFN Marketing and track performance across regions and channels.
  • Monitor KPIs including pipeline contribution, ROI, and campaign effectiveness, using data to optimize results.
  • Lead integrated campaign planning aligned to Performance Marketing and GFN priorities.
  • Partner with Product Marketing to ensure compelling, audience-relevant positioning.
  • Guide execution of campaigns, sales plays, and content aligned to the company’s value proposition.
  • Work closely with Sales to align campaigns to procurement cycles and target accounts.
  • Connect Segment, Product, and Performance Marketing to deliver coordinated, high-impact campaigns.
  • Manage agencies and oversee localized content across EMEA to ensure consistent messaging.
  • Play a leadership role within the GFN Segment Marketing team in an agile, collaborative environment.
  • Drive marketing programs that support acquisition, retention, and revenue growth.
  • Enable Sales and BDR teams with campaigns, messaging, and insights, partnering with Product Marketing on customer-centric assets and segment communications.

Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or related field (MBA or advanced degree preferred).
  • Senior-level marketing leadership experience in EMEA, with strong exposure to government, funder, and non-profit markets being a plus.
  • Proven success driving pipeline through field marketing, ABM, and digital campaigns.
  • Deep understanding of public sector procurement cycles, funding bodies, and research policy trends.
  • Strong collaborator with experience partnering closely with Product Marketing and Performance Marketing.
  • Expertise in audience segmentation, personas, and ABM for complex buying committees.
  • Data-driven marketer with hands-on experience using analytics, AI, and marketing automation tools (e.g., Salesforce, Pardot, Customer.io, Asana).
  • Comfortable operating in a complex, matrixed organization; proactive, self-starting approach.
  • Willingness to travel 25–30% for regional and national events.
Benefits
  • We invest in, nurture and support innovative businesses and technologies that make all parts of the research process more open, efficient and effective.
  • The talent we secure is fundamental to us achieving our vision and our growth plans.
  • We are brave in the pursuit of better.
  • We are collaborative and inclusive.
  • We are always open-minded.
  • We are from and for the community.
  • We firmly believe that to truly innovate and solve the complex challenges faced by our customers, from researchers and universities to funders and publishers, we need diverse perspectives, experiences, and ideas.
  • An equal opportunity employer committed to building and nurturing a workplace where every individual feels valued and belongs.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
pipeline contributionROIcampaign effectivenessintegrated campaign planningaudience segmentationaccount-based marketing (ABM)digital campaignsdata-driven marketinganalyticsmarketing automation
Soft Skills
leadershipcollaborationproactiveself-startingcommunication
Certifications
Bachelor’s degree in MarketingMBA or advanced degree