DFV Deutsche Familienversicherung AG

Performance Marketing

• You take full ownership of our performance marketing and are the strategic lead behind it
• You work hands-on
• You will be supported by a video editor and a 20-hour-per-week role for UGC coordination and ad uploads
• Independent management and scaling of our Meta campaigns
• Creative testing based on hook, format and angle — structured and methodical
• Setup and maintenance of Meta Pixel & Conversions API (CAPI)
• Building dashboards and reporting structures
• Active use of AI tools in daily work
• Independent development of agents and automations for repetitive marketing tasks
• You always think first: "Can an agent take this over?" — and then you build it
• You stay close to new AI developments and proactively introduce new tools and approaches
• Expansion into new channels (native advertising, optionally TikTok, YouTube)
• Development and testing of new funnel structures

Performance Marketing Lead, Pet Insurance