Lead the development and execution of omnichannel marketing programs that integrate channels and enhance provider and customer engagement.
Manage the implementation of Commercial Mix Modeling (CMM) to optimize cross‑channel marketing spend and drive measurable ROI.
Drive platform selection and lead contract negotiations with software vendors to ensure enterprise‑scale cost optimization.
Oversee the development and governance of global marketing taxonomies to ensure cross‑functional data interoperability and accurate commercial attribution.
Standardize metadata tagging processes across the marketing technology stack to improve personalization, funnel transparency, and reporting consistency.
Implement program-management processes including platform selection, intake workflows, Gantt chart planning, and funnel reporting.
Monitor programs and projects from initiation through delivery, coordinating requirements, stakeholder alignment, milestones, UAT, timelines, and change‑management activities.
Collaborate with Marketing teams to design, track, and evaluate marketing campaigns, digital engagement strategies, and lead‑generation initiatives.
Partner with technical and marketing teams to develop and maintain marketing data platform.
Build strong partnerships with Marketing and Commercial stakeholders to gather their roadmaps and communicate the Commercial Operations Analytics roadmap.
Ensure that Commercial Operations and Marketing remain aligned with Enterprise Council requirements regarding policies, reporting, and deliverables.
Manage GDPR‑related updates and documentation across the CRM and marketing‑technology ecosystem to ensure compliance.
Apply direct‑attribution methodologies for web properties to strengthen measurement accuracy and improve marketing efficiency.

Requirements

Typically requires a Bachelor's degree and a minimum of 13+ years of related experience.
At this level a graduate degree may be expected with 6 years of related experience.
Strong experience collaborating across Sales, Commercial Operations, Marketing Analytics, Technical Marketing, or similar business functions.
Proven program and project management capabilities, including cross-functional coordination and stakeholder communication.
Demonstrated ability to communicate insights and recommendations clearly to business leaders and executive stakeholders, including Marketing leadership.
Hands-on experience partnering with Data Science teams to translate business needs into actionable requirements.
Proficiency working with cloud-based environments such as AWS, GCP, or Azure.
Strong technical marketing skills, including product positioning, competitive analysis, and translating features into customer value.
Hands-on experience with digital marketing analytics, campaign management, and marketing-automation platforms such as Google Analytics, Marketo, or HubSpot.
Strong working knowledge of CRM systems and modern marketing-technology stacks.
Solid understanding of change-management principles and performance-evaluation processes.
High level of attention to detail and excel in environments with rapidly evolving business rules.

Benefits

A front row seat to life changing CGM technology.
Learn about our brave #dexcomwarriors community.
A full and comprehensive benefits program.
Growth opportunities on a global scale.
Access to career development through in-house learning programs and/or qualified tuition reimbursement.
An exciting and innovative, industry-leading organization committed to our employees, customers, and the communities we serve.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Commercial Mix Modelingprogram managementproject managementdigital marketing analyticscampaign managementmarketing automationdata analysischange managementdirect attribution methodologiesmetadata tagging

Soft Skills

collaborationstakeholder communicationinsight communicationattention to detailcross-functional coordinationleadershipstrategic thinkingproblem-solvingadaptabilityrelationship building