Destination British Columbia

Marketing

• Supports in the delivery of Destination BC’s brand marketing and brand strategy programs
• Conducting desktop research to support the development of annual brand plans
• Project coordination and contribution on brand strategy projects and integrated brand marketing programs
• Assists with the planning and delivery of brand strategy and brand marketing projects
• Supports brand research projects to inform the annual strategic brand planning process
• Develops communications materials to raise awareness of Destination BC’s brand marketing programs and tourism industry partner opportunities

Co-op Student, Global Marketing

Public Relations

• Manager, Travel Media Relations is accountable for planning, developing, implementing, and evaluating Media Relations programs, policies, and initiatives for Destination British Columbia.
• The position manages short and long-term media relations campaigns designed to generate unpaid media coverage.
• Develops the Travel Media Relations plan for the US and Canada to align with the Global Marketing Strategy.
• Develops strategic plans to appropriately reflect business and market needs within budgetary and corporate planning initiatives.
• Develops region and market-specific media relations plans to support marketing campaigns and activities.
• Ensures integration and coordination of international media relations activities with head office and regional activities.
• Develops, evaluates, and ensures the effective implementation of media relations strategies to generate awareness of BC in the US and Canada, increase visitation and maximize tourism revenue.
• Provides leadership through participation in general and specific DBC development initiatives.