Establish credibility and foster strong relationships with marketing teams, technical experts, data analysts, and senior leaders to drive alignment and collaboration
Demonstrate strategic agility and innovative thinking to solve complex marketing challenges in a dynamic, cross-functional environment
Craft and deliver high-impact presentations that translate data and insights into clear, actionable strategies and recommendations
Champion accountability across marketing functions, ensuring adherence to the marketing plan, brand positioning, and key messaging
Navigate ambiguity, operate independently and decisively with a strong bias for action
Lead development and execution of tactical marketing plans; monitor effectiveness and align KPIs with business objectives
Apply advanced project management skills to oversee end-to-end campaign implementation within timelines and budget
Proactively identify and resolve issues; track initiative progress and support development of performance metrics and reporting frameworks to measure success
Requirements
Bachelor's degree in a related field
A minimum of eight years of relevant experience
Other combinations of qualifications and relevant experience may be considered
Advanced experience in project management
Advanced experience orchestrating large-scale marketing activities (Marketing plan and execution)
Advanced proficiency of English and French
Expert knowledge in marketing principles and practices
Intermediate knowledge of Property and Casualty Insurance for the Quebec Market