Digital Marketing Lead

Design In DC

full-time

Posted on: 8/31/2025

Origin: • 🇺🇸 United States • District of Columbia, Washington

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Senior

Realm

About the role

Design In DC is a digital agency built for the future. We bring together an energetic and diverse team of experts who work in harmony to optimize every touch point of the user’s website journey. We are a full-service agency with a unique and diverse arsenal of skills, from web design and development, to marketing and app development, to videography and animation. Own and execute the end-to-end digital marketing strategy across Google Ads, Meta Ads, and LinkedIn Plan, launch, and optimize high-performing campaigns that drive traffic, conversions, and measurable growth Craft compelling, conversion-focused content for ads and landing pages tailored to segmented audiences Analyze performance data to uncover insights and continuously improve ROI through agile experimentation Collaborate with product, design, and leadership to align messaging and growth priorities Stay ahead of trends in digital advertising, automation, and audience behavior to evolve strategy and execution

5+ years of hands-on experience managing paid campaigns across Google Ads, Meta Ads Manager, and LinkedIn Demonstrated ability to strategize and execute digital marketing plans independently Deep understanding of audience segmentation, funnel strategy, and performance optimization Strong command of analytics tools such as Google Analytics, Meta Insights, and LinkedIn Campaign Manager Exceptional communication skills for crafting persuasive ad copy and presenting insights Proven track record of owning digital marketing outcomes in a fast-paced, resource-constrained environment