Strategic leadership of MarTech-powered, connected experiences for our clients.
Showcase DEPT’s expertise and leadership by representing our technical capabilities to clients and key stakeholders; develop and maintain senior and executive leadership relationships.
Lead cross-practice and cross-craft technical initiatives that drive strategic innovation and collaboration across the agency to ensure we are delivering high-capable and efficient solutions.
Partner with peers in the Data & Analytics team and Platforms team to draft and deliver comprehensive MarTech architectures for clients.
Evolve our MarTech Audit and reference architecture using our proprietary tools and AI to accelerate time to market.
Leverage your hands-on experience to lead teams in the execution of MarTech initiatives in collaboration with cross-craft peers.
Provide mentorship for your team of Architects, Principles, and Analysts; use your MarTech expertise to distill organizational goals for alignment with individuals’ growth goals.
Support strategic resource planning for your team, working with our resource management team to cast talent to opportunities and grow the team.
Support the pitch process for qualified MarTech opportunities by building proposals and scopes, leading pre-sales activities, and being the face of DEPT’s MarTech expertise in the Americas.
Oversee a team that does the following:
Setup, configuration, and optimization of diverse martech platforms
Build and manage customer journey automations, trigger-based campaigns, and advanced segmentation across platforms
Design and implement data flows between CDPs and activation platforms, including identity resolution and real-time synchronization
Execute technical implementations including API integrations, custom templates, tracking frameworks, and platform migrations
Troubleshoot complex technical issues across the martech stack and maintain integration documentation
Build attribution models, A/B testing frameworks, and automated reporting dashboards
Conduct technical audits and health checks of existing martech implementations

Requirements

A decade or more of hands-on experience implementing and managing marketing technology platforms.
Strategic vision and ability to translate abstract client business problems into structured, high-value technology engagements.
Proven leadership of large teams and navigating complex, multi-workstream client environments where partnership with Delivery is critical.
Hands-on proficiency across diverse MarTech platforms such as:
Email/messaging platforms (Iterable, Braze, Klaviyo, Mailchimp, Adobe Campaign)
Customer Data Platforms (Segment, Hightouch, mParticle, Tealium, AEP)
Analytics platforms (Google Analytics, Adobe Analytics, Mixpanel)
Marketing automation (Salesforce Marketing Cloud, HubSpot, Marketo)
Integrations with Content and Commerce systems
Additional martech tools relevant to client needs
Demonstrated success in pre-sales, account expansion, and building complex technical proposals.
Excellent communication skills, effectively balancing high-level strategy with the necessary technical detail.
Bachelor's degree in Marketing, Computer Science, Information Systems, or related field (or equivalent experience).

Benefits

Healthcare, Dental, and Vision coverage
401k plan, plus matching
PTO
Paid Company Holidays
Parental Leave

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

MarTech architectureAPI integrationscustomer journey automationA/B testing frameworksdata flows designattribution modelstechnical auditstracking frameworksplatform migrationssegmentation

Soft Skills

strategic visionleadershipcommunicationmentorshipcollaborationresource planningproblem-solvingclient relationship managementteam managementtechnical detail balancing

Certifications

Bachelor's degree in MarketingBachelor's degree in Computer ScienceBachelor's degree in Information Systems