Client Director – Employee Health & Benefits
Marsh McLennan
Associate Director, Integrated Media Planning
dentsu Austria
full-time
Posted on:
Location Type: Hybrid
Location: Detroit • Missouri • 🇺🇸 United States
Visit company websiteSalary
💰 $68,000 - $110,000 per year
Job Level
Senior
About the role
- Accountable for media plan output timeliness, accuracy, and overall excellence
- Demonstrate ability to utilize resources (syndicated, proprietary, analyst data) to help guide client’s marketing goals and apply to strategic recommendations
- Work closely with activation department leads (programmatic, social, search, retail search, and shopper) to outline appropriate processes and timelines to ensure flawless execution across national, local and regional media campaigns
- Comfortable utilizing data for storytelling and familiar with general media analytics and MMM models
- Build & maintain trusting, collaborative relationships with clients at appropriate levels
- Accurately represent the client’s point of view when reviewing work, leverage this perspective when providing feedback to team and presenting to client
- Understand and analyze the root causes of problems and develop ways to rectify
Requirements
- 6+ years of communications/integrated media planning experience
- Experience in developing & executing tactical campaigns for both traditional & digital channels
- Understanding of key research sources
- Knowledge of current trends and innovations in media and culture
- Working knowledge of Insights tools such as MRI and Simmons and competitive tools like Nielsen Ad Intel and/or Kantar Stradegy
- Experience with MediaTools and buying platforms such as DDS, MediaOcean, HudsonMX
- Solid understanding of DCM, and other digital media related tools (comScore, eMarketer, Forrester…)
Benefits
- A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
media planningtactical campaign developmentmedia analyticsMMM modelsdata storytellingresearch analysisdigital media toolscompetitive analysis
Soft skills
collaborative relationshipsclient representationproblem analysisfeedback provision
