VP, Digital and Programmatic
dentsu Austria
VP, Advanced Analytics/Insights
dentsu Austria
full-time
Posted on:
Location Type: Hybrid
Location: New York City • Illinois, New York • 🇺🇸 United States
Visit company websiteSalary
💰 $136,000 - $219,650 per year
Job Level
Lead
Tech Stack
PythonSQLTableau
About the role
- Define and lead integrated measurement strategies across multiple accounts, spanning marketing mix modeling, attribution, brand equity, and clean room–based approaches
- Partner with senior media and account leadership to ensure analytics is a central driver of strategic planning and investment decisions
- Provide thought leadership on measurement innovation, industry trends, and emerging methodologies
- Oversee advanced statistical modeling and econometric analyses to quantify marketing's impact on business outcomes
- Lead high-priority ad hoc projects, such as frequency-to-brand impact studies, audience deep dives, and causal lift experiments
- Drive the evolution of clean room–based analytics solutions (e.g., LiveRamp or equivalent), enabling secure, privacy-safe, cross-platform measurement
- Be the senior-most analytics partner to executive-level partners, building trusted relationships and delivering clear, persuasive insights
- Translate complex analysis into compelling narratives that connect media to both brand and performance outcomes
- Champion a test-and-learn culture, guiding clients toward innovative measurement practices
- Lead a multi-level analytics team (Directors, Managers, Analysts), setting vision, priorities, and standards for excellence
- Foster team development, mentoring senior leaders while ensuring consistent quality and delivery across accounts
- Leads new business efforts to enable business growth and development (new clients and existing accounts)
Requirements
- 12+ years of experience in analytics, with deep expertise in statistical modeling, econometrics, and marketing measurement
- Bachelor's degree in Statistics, Economics or related quantitative field, required
- Experience managing large-scale, multi-client analytics portfolios
- Proficiency in SQL and statistical programming (Python or R)
- Demonstrated experience with clean room technologies (LiveRamp or equivalent) and privacy-compliant measurement approaches
- Knowledge of both digital and offline measurement, including attribution, MMM, and linear TV impact
- Understanding of ad operations, tagging, and QA processes
- Exceptional leadership, communication, and client relationship skills, with the ability to influence at the executive level
- Direct experience with marketing programs for QSR/ CPG/ FMCG companies preferred
- Experience in data visualization solutions (Tableau, Power BI, Datorama)
Benefits
- Medical, vision, and dental insurance
- Life insurance
- Short-term and long-term disability insurance
- 401k
- Flexible paid time off
- At least 15 paid holidays per year
- Paid sick and safe leave
- Paid parental leave
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
statistical modelingeconometricsmarketing measurementSQLPythonRdata visualizationattributionmarketing mix modelingclean room technologies
Soft skills
leadershipcommunicationclient relationshipinfluencementoringteam developmentstrategic planningthought leadershipnarrative developmenttest-and-learn culture
