Vice President

• Define and lead integrated measurement strategies across multiple accounts, spanning marketing mix modeling, attribution, brand equity, and clean room–based approaches
• Partner with senior media and account leadership to ensure analytics is a central driver of strategic planning and investment decisions
• Provide thought leadership on measurement innovation, industry trends, and emerging methodologies
• Oversee advanced statistical modeling and econometric analyses to quantify marketing's impact on business outcomes
• Lead high-priority ad hoc projects, such as frequency-to-brand impact studies, audience deep dives, and causal lift experiments
• Drive the evolution of clean room–based analytics solutions (e.g., LiveRamp or equivalent), enabling secure, privacy-safe, cross-platform measurement
• Be the senior-most analytics partner to executive-level partners, building trusted relationships and delivering clear, persuasive insights
• Translate complex analysis into compelling narratives that connect media to both brand and performance outcomes
• Champion a test-and-learn culture, guiding clients toward innovative measurement practices
• Lead a multi-level analytics team (Directors, Managers, Analysts), setting vision, priorities, and standards for excellence
• Foster team development, mentoring senior leaders while ensuring consistent quality and delivery across accounts
• Leads new business efforts to enable business growth and development (new clients and existing accounts)

VP, Advanced Analytics/Insights

Vice President – Emerging Technologies

VP, Media

AVP/VP, Technical Due Diligence Advisor – Infrastructure Transactions

AVP, Technical Manager

Vice President – Enterprise Applications