dentsu Austria

Product Marketing Director

dentsu Austria

full-time

Posted on:

Origin:  • 🇺🇸 United States • Illinois, New York

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Salary

💰 $94,000 - $152,375 per year

Job Level

Lead

About the role

  • Serve as the subject matter expert on Adobe technology products, understanding features, benefits, customer pain points, and industry context
  • Collaborate as part of a senior cross-functional team to design and deliver joint solutions that integrate Adobe technology with Merkle’s strategic services
  • Develop and execute comprehensive product marketing strategies that align with company goals and drive measurable impact
  • Lead market research initiatives to uncover trends, customer insights, and competitive intelligence
  • Manage the full product marketing lifecycle from ideation and launch to post-launch optimization and ensuring successful go-to-market execution
  • Collaborate cross-functionally with product management, growth, partner marketing, and corporate communications to ensure alignment and consistency
  • Monitor and report on key performance indicators and share insights with senior leadership
  • Build strong relationships with stakeholders to gather feedback and continuously improve product offerings and marketing approaches
  • Champion innovation within the product marketing function by staying ahead of industry trends and best practices

Requirements

  • Bachelor’s degree in Marketing, Business, or a related field
  • 8+ years of experience in product marketing within the technology sector
  • Experience in partner/alliance marketing or joint ventures within the tech sector or a combined technology and service environment
  • Deep understanding of industry trends, including identity, data, technology, and AI
  • Proven experience collaborating with product development and sales and marketing teams to drive results
  • Ability to translate complex technical features into compelling customer benefits
  • Excellent written, presentation, and storytelling skills
  • Strong analytical skills with experience interpreting data, generating insights, and optimizing marketing performance
  • Proficiency with marketing automation tools, CRM platforms, and digital marketing strategies
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