Senior Digital Marketing Specialist – Paid Social
Deliveroo
full-time
Posted on:
Location Type: Hybrid
Location: London • United Kingdom
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Job Level
About the role
- Managing platform activation for all our relevant partners, Smartly, Meta, Tik Tok, Snapchat & Pinterest across all of our product lines (eg. consumer)
- Help deliver our new paid social strategy
- Running performance reports to understand weekly trends and campaign successes
- Working with the channel lead to update internal stakeholders on projects that we are running for them. (eg. Local Market Teams & Product Teams)
- Work with the channel lead to sell in the channel to internal budget holders.
- Run “Post Campaign Analysis” on each campaign to gain learnings
- Work with data science teams to better understand the impact of campaigns
Requirements
- Expertise in advertising on Meta & Tiktok
- Proven track record in launching consumer-facing campaigns, preferably within a high-growth D2C brand
- Experience optimising campaigns for performance goals and recommending best in class practices.
- Degree-level education or relevant work experience
- Basic problem-solving, structuring arguments well and finding solutions
- Good stakeholder management, should be comfortable with regularly sharing updates and reports to key stakeholders
- Basic quantitative analytical skills, should be able to run basic reporting and set up tests/experiments.
- Strong written and verbal communication skills
- Ambitious with a commercial mindset
- A willingness to learn and an eagerness to grow within an organisation
- Preferred but not required:
- Experience with Smartly.io
- Experience creating highly effective paid social assets.
Benefits
- Benefits differ by country, but we offer many benefits in areas including healthcare, well-being, parental leave, pensions, and generous annual leave allowances, including time off to support a charitable cause of your choice.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
advertisingcampaign optimizationperformance reportingpost campaign analysisdata analysisconsumer-facing campaignspaid social strategyquantitative analytical skillscreating paid social assets
Soft Skills
problem-solvingstakeholder managementcommunication skillscommercial mindsetwillingness to learneagerness to grow