Head of Marketing – Retail
Deliveroo
full-time
Posted on:
Location Type: Hybrid
Location: London • United Kingdom
Visit company websiteExplore more
Job Level
About the role
- Define and lead the global marketing strategy for Retail (Shopping), aligned to ambitious growth targets.
- Own and manage the global Retail marketing budgets, ensuring disciplined, ROI-driven investment.
- Develop annual and quarterly campaign roadmaps across markets, maximising seasonal moments and key trading events.
- Establish clear KPIs and measurement frameworks, leading post-campaign analysis and sharing actionable insights across the business.
- Balance brand building and performance marketing to drive sustainable acquisition, retention and frequency growth.
- Develop a distinctive and data-led category strategy for Deliveroo’s Shopping business.
- Identify priority verticals and define clear positioning and value propositions.
- Translate customer insight and market trends into scalable category growth plans.
- Ensure global strategic clarity while enabling flexibility for local execution.
- Support Commercial teams in onboarding and accelerating growth of priority retail partners.
- Develop scalable go-to-market frameworks and partner launch playbooks.
- Lead strong marketing relationships with key retail partners, executing aligned and compelling joint campaigns and offers.
- Drive co-funded media strategies and integrated marketing plans that unlock incremental growth.
- Partner closely with local markets (including UAE and France) to define and embed best-in-class Retail marketing practices.
- Build structured knowledge-sharing frameworks to scale winning campaigns, playbooks and promotional strategies.
- Identify repeatable growth levers and ensure consistent measurement standards across markets.
- Act as the centre of excellence for Retail marketing globally.
- Manage and develop a team of one high-impact marketeer.
- Set ambitious objectives and clear accountability frameworks.
- Foster a culture of innovation, ownership and executional excellence.
- Push teams to activate campaigns in bold and creative ways while maintaining operational rigour.
Requirements
- Significant senior marketing leadership experience (10+ years), ideally within retail, grocery, marketplace, eCommerce or tech.
- Proven experience managing substantial budgets and delivering measurable commercial impact.
- Strong experience building and executing multi-channel marketing strategies across acquisition, retention and brand.
- Demonstrated success in partner stakeholder management and joint business planning.
- Experience launching and scaling new propositions, categories or physical locations (e.g. stores, dark stores).
- Outstanding organisational and project management capability with exceptional attention to detail.
- Analytical and performance-driven, with a strong test-and-learn mindset.
- Comfortable operating autonomously in fast-paced, high-growth environments.
- Creative thinker with experience briefing and developing global creative platforms and campaigns.
- Experience at a high-performing retail, eCommerce or technology company preferred.
Benefits
- Benefits differ by country, but we offer many benefits in areas including healthcare, well-being, parental leave, pensions, and generous annual leave allowances, including time off to support a charitable cause of your choice.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing strategybudget managementcampaign developmentKPI establishmentdata analysiscategory strategygo-to-market frameworksmedia strategiesjoint business planningmulti-channel marketing
Soft Skills
leadershiporganizational skillsproject managementattention to detailanalytical mindsetcreative thinkingstakeholder managementinnovationexecutional excellenceautonomy