Salary
💰 $170,000 - $200,000 per year
About the role
- Lead go-to-market (GTM) strategy for API product features and launches, from positioning and messaging to enablement and campaign planning
- Translate complex technical features into clear, compelling value propositions for developer and business audiences
- Collaborate with Product Management to understand roadmap and inform development with customer and market insights
- Partner with Sales Enablement, Customer Success, and Developer Relations to build product education, documentation, and enablement materials
- Develop competitive and market intelligence to inform positioning and differentiation
- Manage end-to-end launch planning and execution with cross-functional stakeholders
- Track success of GTM initiatives through product engagement, adoption, and business impact metrics
- Work at the intersection of product, marketing, sales, and customer success to drive API adoption and awareness
Requirements
- 8 years of experience in product marketing, ideally with developer tools or API-based products
- Proven track record of managing successful go-to-market strategies for developer tools, APIs, or SaaS products
- Strong technical acumen; ability to speak confidently with product and technical teams and translate technical concepts for non-technical audiences
- Excellent communicator and storyteller with a passion for product and customer impact
- Experience working cross-functionally with Product, Research, Sales, Marketing, and Customer teams
- Experience with machine translation technology is a plus