DeepL

Technical Product Marketing Lead

DeepL

full-time

Posted on:

Origin:  • 🇺🇸 United States • New York

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Salary

💰 $170,000 - $200,000 per year

Job Level

Senior

About the role

  • Lead go-to-market (GTM) strategy for API product features and launches, from positioning and messaging to enablement and campaign planning
  • Translate complex technical features into clear, compelling value propositions for developer and business audiences
  • Collaborate with Product Management to understand roadmap and inform development with customer and market insights
  • Partner with Sales Enablement, Customer Success, and Developer Relations to build product education, documentation, and enablement materials
  • Develop competitive and market intelligence to inform positioning and differentiation
  • Manage end-to-end launch planning and execution with cross-functional stakeholders
  • Track success of GTM initiatives through product engagement, adoption, and business impact metrics
  • Work at the intersection of product, marketing, sales, and customer success to drive API adoption and awareness

Requirements

  • 8 years of experience in product marketing, ideally with developer tools or API-based products
  • Proven track record of managing successful go-to-market strategies for developer tools, APIs, or SaaS products
  • Strong technical acumen; ability to speak confidently with product and technical teams and translate technical concepts for non-technical audiences
  • Excellent communicator and storyteller with a passion for product and customer impact
  • Experience working cross-functionally with Product, Research, Sales, Marketing, and Customer teams
  • Experience with machine translation technology is a plus
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