Director, Audience & Data Partnerships
DeepIntent
full-time
Posted on:
Location Type: Remote
Location: New York • United States
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Salary
💰 $160,000 - $180,000 per year
Job Level
About the role
- Ensure DeepIntent clients have access to the audiences and data required to power top-performing campaigns
- Expand and enhance partner capabilities available across the DeepIntent platform
- Drive growth, utilization, and monetization of audiences company-wide
- Drive revenue and growth across DeepIntents portfolio of platform offerings, including first and third party audiences
- Operationalize audience strategy through joint business planning, including growth targets and enablement roadmaps
- Lead strategic expansion of the Audience Marketplace
- Develop and execute growth strategies in partnership with SVP of Data/Platform partnerships, Product, Engineering, GTM and sales teams
- Serve as the commercial and business relationship lead for operationalized audience and prepared data partners, including Real World Health Data and non-health datasets (Consumer, TV, and beyond)
- Source, evaluate, and prioritize new data partners based on client demand, strategic value, and technical fit
- Lead commercial negotiations and contracting aligned to product roadmap priorities
- Manage inbound partner opportunities from internal and external stakeholders
- Partner with Sales and Client Services to troubleshoot and resolve deal-level issues
- Lead monthly and quarterly partner reviews focused on performance, optimization, and growth opportunities
- Report on performance delivering data-driven recommendations in collaboration with Business Intelligence and Platform Operations
- Maintain disciplined pipeline management and prioritization across all audience and data partnerships
- Provide regular business development updates and strategic alignment with the SVP, Data /Platform Partnerships
- Work closely across Business Development teams to maximize partner relationships and optimize platform offerings
- Partner with Product Marketing on joint marketing initiatives, PR announcements, and partner training
- Serve as subject matter expert on audience and data partnerships
- Collaborate cross-functionally with Product, Data Science, Legal, Finance, and Sales to ensure alignment with roadmap and go-to-market priorities
Requirements
- 8+ years of experience in ad tech, healthcare data, audience partnerships, or data monetization
- Proven track record of driving partner-enabled revenue, margin expansion, and sustainable growth
- Strong commercial acumen with experience negotiating and managing complex data partnerships
- Deep understanding of audience strategy, healthcare data ecosystems, and both health and non-health data sources
- Highly collaborative and analytical, with the ability to operate effectively across cross-functional teams
- Passionate about building scalable, high-performing audience solutions that deliver measurable client value
- Highly collaborative and team-oriented, with a reputation for building trusted relationships internally and externally
Benefits
- Competitive base salary plus performance based bonus or commission
- Comprehensive medical, dental, and vision insurance
- 401K match program
- Unlimited PTO policy and paid holidays
- Remote friendly culture with flexible work options
- Career development and advanced education support
- WFH and internet stipends
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
data monetizationaudience strategycommercial negotiationspipeline managementdata partnershipsgrowth strategiesperformance optimizationbusiness developmentdata-driven recommendationscontract management
Soft Skills
collaborativeanalyticalcommercial acumenrelationship buildingteam-orientedstrategic alignmenttroubleshootingleadershipcommunicationcross-functional collaboration