Deepgram

VP, Self-Serve

Deepgram

full-time

Posted on:

Location Type: Remote

Location: California • United States

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Job Level

Lead

Tech Stack

SQL

About the role

  • Own and deliver growth in self-serve revenue, contributing significantly to Deepgram's ARR targets
  • Drive conversion rate of self-serve-led logos into enterprise contracts, working closely with Sales leadership
  • Define, track, and optimize the full-funnel metrics that matter—from acquisition through activation, engagement, monetization, and expansion
  • Establish quarterly and annual targets for self-serve growth and hold cross-functional teams accountable to shared KPIs
  • Develop and execute a comprehensive PLG strategy across Deepgram's three product lines (STT, TTS, Voice Agents), each with distinct ICPs
  • Design and optimize user journeys from website → signup → activation → usage → monetization, eliminating friction at each stage
  • Build a high-velocity experimentation engine connecting hypothesis generation, execution, measurement, and learning
  • Translate insights from data, user research, and market trends into actionable growth initiatives
  • Build and lead the Self-Serve team, currently including a Senior Growth Product Manager and Product Analyst function, with plans to scale
  • Provide strategic direction, coaching, and mentorship to develop world-class PLG and analytics talent
  • Serve as the primary driver of alignment across Marketing, Product, Sales, Engineering, and Data teams for self-serve initiatives

Requirements

  • 8+ years of experience in product management, growth, or related roles with at least 3+ years in leadership positions
  • Proven track record of driving PLG growth in B2B SaaS, ideally in developer-focused or API-first products
  • Deep expertise across the full PLG funnel—from acquisition and activation through monetization and expansion
  • Strong analytical capabilities including SQL, experimentation design, and statistical analysis
  • Experience building and leading analytics teams or functions, with ability to define analytics strategy and infrastructure
  • Experience building and leading high-performing teams, with demonstrated ability to coach and develop talent
  • Track record of successful cross-functional leadership and executive stakeholder management
  • Comfort operating in high-growth, rapidly changing environments with ambiguous problems
  • Experience with products serving highly technical personas (developers, data scientists, engineers)
Benefits
  • Medical, dental, vision benefits
  • Annual wellness stipend
  • Mental health support
  • Life, STD, LTD Income Insurance Plans
  • Unlimited PTO
  • Generous paid parental leave
  • Flexible schedule
  • 12 Paid US company holidays
  • Quarterly personal productivity stipend
  • One-time stipend for home office upgrades
  • 401(k) plan with company match
  • Tax Savings Programs
  • Learning / Education stipend
  • Participation in talks and conferences
  • Employee Resource Groups
  • AI enablement workshops / sessions
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product managementgrowth strategyPLG (Product-Led Growth)SQLexperimentation designstatistical analysisanalytics strategyB2B SaaSuser journey optimizationKPI tracking
Soft Skills
leadershipcoachingmentorshipcross-functional collaborationstrategic directionanalytical capabilitiesproblem-solvingcommunicationteam buildingstakeholder management