Video Content Creator, Social Marketing

Deel

full-time

Posted on: 9/25/2025

Origin: • 🇺🇸 United States

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Mid-LevelSenior

About the role

Conceptualize, script, film, and edit viral-ready TikTok and Instagram short-form videos optimized for each platform’s algorithm
Help shape Deel’s short-form video strategy and define content types with high viral potential
Identify cultural trends, memes, and platform-native storytelling techniques and translate them into opportunities for Deel
Experiment, test new formats, take creative risks, and pioneer unconventional ways to make HR & Payroll content relatable and entertaining
Build and maintain a calendar of repeatable formats while staying reactive to trending moments in real time
Use performance data and platform insights to refine content and optimize for growth and engagement
Maintain an organized system for content assets, templates, and ideas to scale creation across the team
Collaborate closely with social strategists to align creative with Deel’s mission and audience and translate complex HR and payroll topics into human, engaging content

Creator mindset — you make content yourself and understand what it takes to capture attention in 3 seconds or less
Proven success creating viral TikTok and/or Instagram Reels content (portfolio or links required)
Deep knowledge of TikTok and Instagram algorithms, trends, and storytelling formats
Strong filming and editing skills (comfortable shooting on phone or camera, editing in CapCut, Adobe Premiere, or similar tools)
Strong instincts for platform-native humor, timing, and relatability
Strategic thinker who can balance cultural relevance with Deel’s brand voice and objectives
Experience analyzing performance metrics to iterate and optimize future creative
Highly adaptable; thrives in a fast-paced environment and eager to jump on cultural moments in real time
Excellent time management, organization, and communication skills
Fluency in English
Ability to collaborate across PT/ET/GMT time zones