Deel

Product Marketing Manager – Competitive and Customer Insights

Deel

full-time

Posted on:

Location Type: Remote

Location: United Kingdom

Visit company website

Explore more

✨ AI Apply
Apply

About the role

  • Develop, implement, and own Deel’s customer insights and competitive intelligence programs, ensuring insights are actionable, scalable, and continuously updated.
  • Lead qualitative and quantitative research to deeply understand customer needs, buying behaviors, objections, and decision drivers across key segments.
  • Own competitive research for specific product lines and priority competitors, including positioning, messaging, pricing, packaging, and go-to-market motions.
  • Synthesize insights into clear narratives that influence product roadmaps, positioning, and strategic decisions.
  • Build automations and repeatable systems to streamline the collection, analysis, and distribution of customer and competitive insights.
  • Enable insights through multiple channels such as:
  • Internal training sessions and workshops
  • Sales and marketing collateral
  • Competitive battlecards
  • Alerts, dashboards, and newsletters
  • Ensure insights are easily discoverable and embedded into day-to-day workflows for Sales, Marketing, Product, and Growth.
  • Create compelling sales and marketing collateral grounded in customer and competitive insights.
  • Partner closely with Growth and Marketing teams to inform positioning, messaging, and campaigns that differentiate Deel in the market.
  • Train and enable Sales teams with competitive and customer insights that improve confidence in competitive deals, address objections effectively, increase win rates and deal velocity.
  • Act as a trusted partner to Product, Sales, Marketing, and Growth, ensuring customer and market insights are reflected in strategy and execution.
  • Track and measure the impact of insights on GTM performance (e.g., win rates, messaging adoption, sales feedback).

Requirements

  • 5+ years of experience in Product Marketing, Customer Insights, Market Research, or Competitive Intelligence roles within B2B SaaS.
  • Proven ability to conduct high-quality qualitative and quantitative research, with a strong data-driven mindset and the ability to turn insights into clear recommendations.
  • Hands-on experience building scalable insight systems, including automations to gather, store, synthesize, and distribute customer and competitive insights.
  • Strong experience creating enablement assets and delivering training for Sales and Marketing teams that drive measurable impact (e.g., win rates, adoption).
  • Excellent written and verbal communication skills, with the ability to present complex insights clearly to both executive and frontline audiences.
  • Strong project management skills, able to manage multiple research streams and stakeholders in a fast-paced, high-growth environment.
  • Experience using competitive intelligence platforms (e.g., Klue), including setting up workflows, alerts, and battlecards.
  • Demonstrated ability to collaborate effectively with cross-functional teams such as Product, Sales, Growth, Marketing, and RevOps.
Benefits
  • Stock grant opportunities dependent on your role, employment status and location
  • Additional perks and benefits based on your employment status and country
  • The flexibility of remote work, including optional WeWork access

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
customer insightscompetitive intelligencequalitative researchquantitative researchdata-driven mindsetscalable insight systemsautomationsenablement assetsproject managementGTM performance
Soft skills
communication skillscollaborationtrainingpresentation skillsstakeholder managementstrategic thinkingnarrative synthesisproblem-solvingadaptabilityinfluence