Support omni-channel retention and engagement strategies to drive growth for HOKA across North America
Lead email and SMS marketing strategy, execution, and deliverability for US and Canada across multiple database platforms
Manage day-to-day performance of email, SMS, and digital wallet programs, including automated and transactional campaigns
Collaborate with marketing, ecommerce, creative teams, and external vendors to translate business objectives into CRM plans
Act as primary contact for internal brand marketing teams and external vendor partners
Plan and activate email, SMS, and digital wallet campaigns for key brand initiatives and product launches
Execute geo-targeted campaigns to support wholesale and field events
Develop and optimize retention tactics for HOKA membership, driving awareness, acquisition, and engagement
Share feedback, best practices, and campaign insights with global and US marketing partners and cross-functional teams
Analyze channel effectiveness using internal and third-party data sources to identify optimization opportunities
Own weekly, monthly, and ad hoc channel reporting and analytics to inform tactics and strategy
Support retention initiatives for HOKA owned retail
Provide guidance and mentorship to Marketing Associates and/or Coordinators

Requirements

Bachelor’s degree in Marketing, Advertising, Communications, Business, or related field preferred (or equivalent experience)
5+ years’ experience in relationship, digital, or email marketing required
3+ years management experience preferred, including hiring, coaching, and performance management
Familiarity with email service providers, SMS gateway providers, creative briefing, editorial calendar planning, and digital technologies (Cordial, Attentive, Badge experience a plus)
Strong understanding of direct-to-runner strategies and digital marketing
Knowledge of digital marketing and ecommerce best practices preferred
Experience with Google Analytics and Tableau preferred
Skilled in developing segmentation, automation, and lead generation strategies and executing at the tactical level
Demonstrates creativity and innovation, with a willingness to dive into data and support the team

Benefits

Competitive Pay and Bonuses
Financial Planning and wellbeing
Time away from work
Extras, discounts and perks
Growth and Development
Health and Wellness

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

email marketingSMS marketingdigital wallet programsautomated campaignstransactional campaignsretention tacticssegmentation strategiesautomation strategieslead generation strategiesdata analysis

Soft Skills

leadershipcoachingperformance managementcreativityinnovationcollaborationcommunicationmentorshipstrategic thinkingproblem-solving