Product Marketing Manager
Dealerware
full-time
Posted on:
Location Type: Hybrid
Location: Ann Arbor • Missouri • Texas • United States
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About the role
- Own end-to-end go-to-market strategy and execution for new products, features, and enhancements, from early roadmap alignment through post-launch optimization.
- Develop clear, differentiated product positioning, value propositions, and messaging tailored to multiple buyer and stakeholder levels.
- Lead product packaging strategy, including feature bundling and solution framing, in partnership with Product, Sales, and Pricing.
- Produce high-impact customer-facing deliverables, including: Hero customer case studies and success stories, clear product ROI narratives and proof points, launch collateral, sales decks, and demo narratives.
- Own sales enablement by developing and maintaining: Pitch decks and product overviews. battlecards and competitive positioning, objection-handling frameworks, demo guidance, and sales playbooks.
- Partner with Sales leadership to deliver sales training that ensures readiness, consistency, and confidence across the field.
- Conduct ongoing market, customer, and competitive analysis within the automotive and mobility software landscape.
- Act as the connective tissue between Product, Sales, and Marketing to synchronize product roadmap milestones with launch timelines, messaging, and collateral.
- Measure launch success and continuously optimize based on adoption, feedback, and performance.
Requirements
- 10+ years of overall experience in the automotive industry, with a deep understanding of dealership operations, dealer groups, mobility programs, and OEM ecosystems.
- 5+ years of direct B2B SaaS product marketing experience, ideally within dealership software, mobility, fleet, rental, service operations, or OEM-facing platforms.
- Proven experience leading go-to-market strategy, product launches, and sales enablement in complex sales environments.
- Strong background in product positioning, messaging, and packaging for software solutions.
- Demonstrated ability to translate complex product capabilities into clear, compelling ROI-driven narratives.
- Excellent written and verbal communication skills, with comfort presenting to sales teams and executives.
- Highly collaborative, organized, and comfortable operating in fast-moving, evolving environments.
Benefits
- Competitive base salary with bonus incentive eligibility
- Full benefits (medical, dental, vision, disability)
- 401(k) with company match
- On-demand educational courses via LinkedIn Learning
- Tuition reimbursement and continuing education
- Unlimited paid vacation policy
- Flexible work
- Generous Paid Parental Leave program
- Modern office and a dynamic team in downtown Austin with free parking
- Friendly, small company environment with a progressive culture
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
go-to-market strategyproduct positioningsales enablementcompetitive analysisproduct launchesB2B SaaS marketingROI narrativesfeature bundlingobjection-handling frameworkssales playbooks
Soft Skills
collaborativeorganizedcommunicationpresentation skillsleadershipadaptabilitystrategic thinkingcustomer-focusedanalyticalproblem-solving