de la cruz

Full-stack Engineer

• Build and maintain campaign microsites, landing pages, and lead-generation tools for client accounts.
• Develop and integrate marketing technology platforms — analytics, CRM connectors, ad platform APIs.
• Engineer performant, accessible, and on-brand digital experiences to agency quality standards.
• Support the Creative and Brand Manager teams with technical implementation of campaign concepts.
• Build and maintain the agency's internal data layer, consolidating sources including Meta Ads, Google Analytics, project management tools, and internal systems.
• Engineer prototypes into production-grade, well-documented systems with durability and scalability in mind.
• Develop AI-powered interfaces and agentic workflows that allow non-technical users to interact with complex data naturally.
• Help define and uphold architecture standards, security practices, and performance benchmarks agency-wide.
• Collaborate with the Internal Technology Lead and external development partners on system design, code reviews, and delivery planning.
• Integrate third-party APIs and cloud services into both client-facing and internal applications.
• Maintain thorough technical documentation for all systems developed, ensuring continuity and knowledge transfer.
• Identify technical risks, propose solutions, and communicate tradeoffs clearly to non-technical stakeholders.
• Contribute to the agency's evolving technology strategy, particularly as it relates to AI, automation, and data infrastructure.
• Design, develop, test, deploy, and maintain full-stack web applications across client and internal product lines.
• Build, manage, and optimize data pipelines that ingest, transform, and surface data from multiple sources across the agency and its clients.
• Develop and integrate LLM-based features and agentic workflows into internal tools, including multi-step reasoning pipelines, tool use, and guardrail implementation.
• Operate independently on complex technical problems, making well-reasoned decisions from incomplete information when required.
• Participate in architecture and design discussions, contributing to decisions that balance technical quality with business timelines.
• Manage cloud infrastructure deployments on GCP and Vercel, ensuring reliability, security, and cost efficiency.
• Conduct code reviews and contribute to a culture of engineering quality, documentation, and continuous improvement.

Software, Full-Stack Developer