de la cruz

Graphics Designer

• Implement design adaptations and translations of existing creative assets across multiple formats and media
• Resize, reformat, and localize key visuals and layouts for print, digital, and social media platforms
• Collaborate closely with the creative, production, and project management teams to deliver high-quality assets
• Ensure consistency and alignment with the original design concept and brand identity
• Make necessary revisions or updates to layouts based on feedback or technical requirements
• Maintain version control and organization of adaptation files
• Prepare and package final mechanicals and production-ready files

Graphic Designer

Marketing

• The Media Buyer is responsible for the accurate execution, monitoring, documentation, budget control, and reconciliation of approved traditional media buys.
• This role works closely with the Media Planner to ensure that all buys are implemented according to the approved media plan, budget, schedule, negotiated terms, and client requirements.
• Execute approved media buys according to the media plan, budget, rates, schedules, placements, and conditions authorized by the Media Planner or Head of Media Investment.
• Prepare and maintain media orders, advertising schedules, campaign calendars, purchase orders, and all related buying documentation.
• Confirm that all orders accurately reflect the approved stations, programs, publications, markets, formats, dates, times, units, rates, placements, and added-value elements.
• Monitor campaign delivery and ensure that media placements run according to the approved schedule, budget, and agreed conditions.
• Identify preemptions, missed spots, under-delivery, incorrect placements, schedule changes, or other discrepancies, and follow up with media vendors until fully resolved.
• Recommend operational adjustments that may improve delivery, budget utilization, and campaign effectiveness, subject to Media Planner approval.
• Coordinate approved makegoods, credits, replacement placements, and schedule corrections with media representatives.
• Maintain control of assigned budgets by tracking authorized, ordered, committed, billed, credited, and actual expenditures.
• Review invoices against approved orders, schedules, rates, confirmations, and proof of performance; resolve billing discrepancies as needed.
• Maintain accurate and organized records of media orders, schedules, approvals, invoices, credits, makegoods, affidavits, and proof of performance.
• Monitor competitors' traditional media activity and notify the Media Planner of relevant changes in media usage, placement, or scheduling.
• Build and maintain professional working relationships with approved media sales representatives and vendor contacts.
• Manage multiple client accounts, media buys, schedules, budgets, vendors, and deadlines simultaneously.
• Provide timely updates to the Media Planner regarding campaign execution, delivery, budget status, billing issues, and outstanding documentation.
• Collaborate with internal teams to support the coordination of integrated campaigns, including schedules, materials, deadlines, status updates, and documentation.
• Support the Media Planner and other internal teams as needed.

Media Buyer

Social Media Manager

• Own platform strategy, management, and cultural relevance across assigned client portfolio.
• Design content strategies adapted to each platform’s strengths and audience behavior.
• Own ongoing platform management; track algorithm shifts, feature rollouts, and translate findings into guidance.
• Conduct competitive analysis and identify innovation opportunities in formats, platforms, and narratives.
• Identify cultural trends, consumer behavior shifts, and produce timely relevant content recommendations.
• Define, monitor, and optimize social KPIs across the full business funnel.
• Own the prioritization logic for content calendar entries and sequencing with the Social Media Manager.
• Partner with creative teams on how campaigns execute on social, ensuring platform-native adaptations.
• Recommend influencer and creator collaboration strategies aligned to brand objectives.
• Deliver monthly performance reports to clients and collaborate with the Content Strategist on content planning.

Social Media Strategist

Full-stack Engineer

• Build and maintain campaign microsites, landing pages, and lead-generation tools for client accounts.
• Develop and integrate marketing technology platforms — analytics, CRM connectors, ad platform APIs.
• Engineer performant, accessible, and on-brand digital experiences to agency quality standards.
• Support the Creative and Brand Manager teams with technical implementation of campaign concepts.
• Build and maintain the agency's internal data layer, consolidating sources including Meta Ads, Google Analytics, project management tools, and internal systems.
• Engineer prototypes into production-grade, well-documented systems with durability and scalability in mind.
• Develop AI-powered interfaces and agentic workflows that allow non-technical users to interact with complex data naturally.
• Help define and uphold architecture standards, security practices, and performance benchmarks agency-wide.
• Collaborate with the Internal Technology Lead and external development partners on system design, code reviews, and delivery planning.
• Integrate third-party APIs and cloud services into both client-facing and internal applications.
• Maintain thorough technical documentation for all systems developed, ensuring continuity and knowledge transfer.
• Identify technical risks, propose solutions, and communicate tradeoffs clearly to non-technical stakeholders.
• Contribute to the agency's evolving technology strategy, particularly as it relates to AI, automation, and data infrastructure.
• Design, develop, test, deploy, and maintain full-stack web applications across client and internal product lines.
• Build, manage, and optimize data pipelines that ingest, transform, and surface data from multiple sources across the agency and its clients.
• Develop and integrate LLM-based features and agentic workflows into internal tools, including multi-step reasoning pipelines, tool use, and guardrail implementation.
• Operate independently on complex technical problems, making well-reasoned decisions from incomplete information when required.
• Participate in architecture and design discussions, contributing to decisions that balance technical quality with business timelines.
• Manage cloud infrastructure deployments on GCP and Vercel, ensuring reliability, security, and cost efficiency.
• Conduct code reviews and contribute to a culture of engineering quality, documentation, and continuous improvement.

Graphic Designer

Media Buyer

Social Media Strategist

Software, Full-Stack Developer