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Media Buyer
de la cruzMedia Buyer executing and monitoring traditional media buys in collaboration with Media Planner. Responsible for budget control, scheduling, and vendor relationships within hybrid setting.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in media buying, budget management, and campaign execution across traditional media channels. Proficient in managing vendor relationships and ensuring compliance with media plans and schedules.
Highest-signal resume keywords
Media Buying ExperienceBudget TrackingInvoice ReconciliationTraditional Media KnowledgeVendor Relationship Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Media Order ManagementBudget ControlRate CalculationsCampaign SchedulingProof of Performance Documentation
Soft Skills
Strong Critical ThinkingExcellent CommunicationMultitasking AbilityAttention to DetailIntegrity
Tools & Technologies
Microsoft OfficeExcelMedia Buying PlatformsTraffic Management SystemsCampaign Management Platforms
Industry Keywords
Traditional Media ChannelsTVRadioPrintOut-Of-Home (OOH)Digital MarketingAdvertisingMedia PlanningClient ManagementCampaign Effectiveness
About the role
Key responsibilities & impact- The Media Buyer is responsible for the accurate execution, monitoring, documentation, budget control, and reconciliation of approved traditional media buys.
- This role works closely with the Media Planner to ensure that all buys are implemented according to the approved media plan, budget, schedule, negotiated terms, and client requirements.
- Execute approved media buys according to the media plan, budget, rates, schedules, placements, and conditions authorized by the Media Planner or Head of Media Investment.
- Prepare and maintain media orders, advertising schedules, campaign calendars, purchase orders, and all related buying documentation.
- Confirm that all orders accurately reflect the approved stations, programs, publications, markets, formats, dates, times, units, rates, placements, and added-value elements.
- Monitor campaign delivery and ensure that media placements run according to the approved schedule, budget, and agreed conditions.
- Identify preemptions, missed spots, under-delivery, incorrect placements, schedule changes, or other discrepancies, and follow up with media vendors until fully resolved.
- Recommend operational adjustments that may improve delivery, budget utilization, and campaign effectiveness, subject to Media Planner approval.
- Coordinate approved makegoods, credits, replacement placements, and schedule corrections with media representatives.
- Maintain control of assigned budgets by tracking authorized, ordered, committed, billed, credited, and actual expenditures.
- Review invoices against approved orders, schedules, rates, confirmations, and proof of performance; resolve billing discrepancies as needed.
- Maintain accurate and organized records of media orders, schedules, approvals, invoices, credits, makegoods, affidavits, and proof of performance.
- Monitor competitors' traditional media activity and notify the Media Planner of relevant changes in media usage, placement, or scheduling.
- Build and maintain professional working relationships with approved media sales representatives and vendor contacts.
- Manage multiple client accounts, media buys, schedules, budgets, vendors, and deadlines simultaneously.
- Provide timely updates to the Media Planner regarding campaign execution, delivery, budget status, billing issues, and outstanding documentation.
- Collaborate with internal teams to support the coordination of integrated campaigns, including schedules, materials, deadlines, status updates, and documentation.
- Support the Media Planner and other internal teams as needed.
Requirements
What you’ll need- Bachelor's degree in Marketing, Communications, Advertising, Business, or a related field preferred; a minimum of 2 years of college education with relevant experience will be considered.
- 1+ year of media buying experience, with demonstrated knowledge of traditional media channels — TV, radio, print, OOH, and/or digital.
- Experience managing media orders, schedules, and vendor relationships in an agency or media-buying environment is strongly preferred.
- Exposure to media billing, invoice reconciliation, and budget tracking processes is a meaningful advantage.
- Familiarity with media buying platforms, scheduling tools, or traffic management systems is a plus.
- Excellent computer skills; proficiency in Microsoft Office, particularly Excel, for budget tracking, scheduling, and reconciliation.
- Strong mathematical ability for rate calculations, budget management, and invoice verification.
- Familiarity with media buying, traffic, or campaign management platforms.
- Understanding of traditional media formats — TV, radio, print, OOH — including terminology, scheduling mechanics, and proof of performance documentation.
- Working knowledge of digital marketing and technology platforms as they relate to integrated campaign coordination.
- Excellent written and verbal communication in both English and Spanish.
- Strong critical thinking skills — able to identify root causes of discrepancies and propose practical solutions.
- Proven ability to multitask across multiple clients, campaigns, and vendors without compromising accuracy or responsiveness.
- Demonstrated integrity in handling confidential budget, rate, and client information.
Benefits
Comp & perks- Reasonable accommodations may be made to enable employees with disabilities to perform the essential functions