Social Media Strategist

de la cruz

Social Media Strategist managing platform strategy across assigned client portfolios in Puerto Rico. Responsible for content strategies, KPIs, and social media analytics.

Posted 7/20/2026full-timeSan Juan • 🇵🇷 Puerto RicoMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in social media strategy, content optimization, and performance analytics, with a strong focus on platform-native content across various social channels. Proven ability to analyze consumer behavior and cultural trends to inform strategic recommendations and drive engagement.

Highest-signal resume keywords

Social Media StrategyContent StrategyKPI FrameworksPlatform AnalyticsBilingual English/Spanish

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Social StrategyDigital StrategyContent OptimizationKPI DefinitionPlatform-Native Content Strategy

Soft Skills

CollaborationCreative PartnershipAnalytical Thinking

Tools & Technologies

MeltwaterBrandwatchTalkwalker

Industry Keywords

Consumer BehaviorCultural TrendsRegulated Brand EnvironmentsCompliance Review CyclesConsidered-Purchase Categories

About the role

Key responsibilities & impact

Own platform strategy, management, and cultural relevance across assigned client portfolio.
Design content strategies adapted to each platform’s strengths and audience behavior.
Own ongoing platform management; track algorithm shifts, feature rollouts, and translate findings into guidance.
Conduct competitive analysis and identify innovation opportunities in formats, platforms, and narratives.
Identify cultural trends, consumer behavior shifts, and produce timely relevant content recommendations.
Define, monitor, and optimize social KPIs across the full business funnel.
Own the prioritization logic for content calendar entries and sequencing with the Social Media Manager.
Partner with creative teams on how campaigns execute on social, ensuring platform-native adaptations.
Recommend influencer and creator collaboration strategies aligned to brand objectives.
Deliver monthly performance reports to clients and collaborate with the Content Strategist on content planning.

Requirements

What you’ll need

Bachelor's degree in Marketing, Communications, Advertising, Business, or a related field required.
4–7 years of experience in social strategy, digital strategy, or content strategy — with demonstrated work spanning both considered-purchase categories (finance, insurance, health) and fast-moving consumer or entertainment brands (QSR, retail, lifestyle) preferred.
Proven experience owning KPI frameworks and platform analytics — not just contributing to reports, but defining the metrics and making strategic recommendations from them.
Demonstrated fluency in platform-native content strategy across Instagram, TikTok, YouTube, LinkedIn, Facebook, and X.
Experience working inside regulated brand environments with compliance review cycles is a significant advantage.
Background in running or briefing social listening tools — Meltwater, Brandwatch, Talkwalker, or equivalent.
Experience partnering directly with creative teams during campaign development — not just reviewing finished work.
Bilingual English/Spanish fluency is required for the Puerto Rico market.

Benefits

Comp & perks

Reasonable accommodations may be made to enable employees with disabilities to perform the essential functions.