Product Marketing Manager
DeepHealth
B2B Marketing and Communications Manager
DC Thomson
full-time
Posted on:
Origin: • 🇬🇧 United Kingdom
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Reporting directly to the Head of Marketing for Beano Studios, the B2B Marketing and Communications Manager will set and deliver the annual strategic marketing plan for our B2B services, with a focus on our insight agency, Beano Brain. Taking the lead in telling our B2B stories across channels, the B2B Marketing and Communications Manager will work closely with our commercial teams to drive awareness and consideration of our B2B services to deliver new business and deepen relationships and engagement with our client roster.
- What you’ll deliver:
- Use customer insight, data and analysis to develop a clear commercial marketing strategy accelerating growth
- Lead our PR and thought leadership marketing efforts to drive brand awareness of our B2B services and agencies, whilst strengthening their parent brands
- Oversee PR and marketing budgets and optimise spend in line with commercial goals
- Alongside the commercial teams, identify and define key target markets and develop bespoke content to drive new business leads
- Influence the development of new products or enhancements for our B2B agencies and services and own marketing strategies to take these to market in a creative and impactful way
- Create and implement metrics designed to demonstrate and measure the value and impact that the B2B marketing strategy and plans have on commercial growth
Requirements
- Significant experience as a marcomms professional with a proven track record of marketing B2B services
- Experience in influencing leaders cross-functionally across product and commercial to deliver material business results
- Demonstrable experience of shaping and developing thought leadership and PR strategies
- A creative thinker who constantly brings new ideas to the table
- A confident and experienced communicator, verbally, visually and in writing
- Proficiency in HubSpot and experience leveraging CRM and marketing automation to support commercial success
- A proactive, entrepreneurial approach, able to own projects from start to finish independently
- Adept at building productive cross-functional relationships and establishing strong connections both internally and externally
- To apply for this role, please follow our online application process and submit a CV and cover letter.
