Director of Influencer & Affiliate Marketing
Everyday Dose
Associate Director, Influencer and Creator Marketing
Day One Agency
full-time
Posted on:
Location: New York • 🇺🇸 United States
Visit company websiteSalary
💰 $90,000 - $105,000 per year
Job Level
Senior
About the role
- Lead the development and execution of creator-led campaigns across TikTok, Instagram, YouTube, and emerging platforms
- Own day-to-day client relationships, serving as the go-to for influencer strategy, casting recommendations, and executional guidance
- Translate brand objectives into creator strategies that deliver measurable impact
- Identify, negotiate, and manage partnerships with creators and agents—ensuring alignment with budgets, timelines, and campaign goals
- Bring a culturally sharp POV to every campaign, connecting the dots between creators, subcultures, and brand storytelling
- Mentor and manage junior team members, providing clear feedback, development opportunities, and inspiration
- Collaborate cross-functionally with creative, earned, and production teams to ensure integration and alignment
- Participate in new business pitches, developing influencer strategy and creator recommendations
- Track, measure, and analyze campaign performance, delivering insights and recommendations for optimization
- Contribute to the agency’s Creators & Casting practice by identifying opportunities, refining processes, and sharing thought leadership
Requirements
- 4-6 years of experience in influencer/creator marketing, social strategy, or related fields
- Proven track record of developing and leading influencer campaigns for major consumer brands
- Strong understanding of creator ecosystems, platform nuances, and cultural trends
- Experience managing client relationships, with excellent communication and presentation skills
- Skilled in contract negotiations, budget management, and campaign reporting
- Ability to connect big-picture brand strategy with the right creators and cultural moments
- Strong leadership skills, with experience mentoring and managing a team
- Collaborative, solutions-oriented, and proactive mindset
- Bachelor’s Degree from an accredited university or equivalent professional experience
- Ability to work in New York City and operate on a hybrid schedule
