Datex Corporation

Growth Marketing

• Develop and execute demand generation and ABM strategies aligned with company growth objectives.
• Lead multi-channel campaigns that drive engagement and qualified pipeline across email, paid media, newsletters, events, webinars, partner programs, third-party lead generation, and digital advertising in close collaboration with the Marketing Coordinator and Integrated Marketing Manager.
• Plan and orchestrate paid digital programs across programmatic, LinkedIn and Google Ads, the website, SEO, and ABM initiatives.
• Continuously improve landing pages, CTAs, and conversion paths to increase lead-to-MQL performance.
• Own campaign performance end-to-end: planning, execution, reporting, and continuous optimization aligned with business outcomes. Ensure campaigns are well documented and executed according to plan.
• Partner with the Sr. Director of Marketing on campaign content strategy to ensure strong positioning and message-market fit.
• Grow and maintain a healthy marketing database by increasing engaged contacts while protecting data quality, segmentation integrity, and lead capture performance.
• Track, analyze, and report on campaign performance, delivering actionable insights to improve funnel conversion and marketing efficiency.
• Leverage HubSpot at an expert level, including workflows, lead scoring, lifecycle management, automation, attribution modeling, and lifecycle nurture programs.
• Co-own and effectively utilize the broader martech stack, including ZoomInfo, 6sense, WordPress, SEMrush, Clearscope, GA4, Storylane, and StackAdapt.
• Support and help operationalize ABM initiatives in close alignment with Sales and BD.

Growth Marketing Manager

Project Manager

• Fully understand the Datex ASAP Methodology for Footprint Implementation
• Create a detailed work plan which identifies and sequences the activities needed to successfully complete the project
• Ensure each phase of ASAP is completed successfully as part customer Footprint implementations
• Ensure that all project information is appropriately documented and secured
• Establish a communication schedule to update stakeholders including appropriate staff in the organization on the progress of the project
• Identify, monitor, and mitigate risks throughout the project
• Ensure any changes to project scope, timeline, resources, etc. are properly managed
• Ensure all signoffs are received when appropriate and stored in a secure location
• Continuously improve project management toolkits and methodologies used, including ASAP
• Identify, develop, and initiate innovations and solutions where precedents and procedures may not exist
• Work cross-functionally to solve problems and implement changes
• Scrum Master duties as assigned

WMS Implementation Project Manager

Digital Marketing

• Manage, create and optimize LinkedIn Ads, Google Ads, and programmatic campaigns.
• Improve targeting, segmentation, and retargeting strategies.
• Monitor budget pacing and reallocate spend based on performance.
• Run structured A/B tests across creative, messaging, and audience segments.
• Create dedicated landing pages.
• Track CPL, MQL performance, and engagement metrics.
• Provide clear weekly performance summaries and deliver structured monthly reports with optimization recommendations. Please note, you don't just report numbers; you interpret them. You tell us *why* metrics went up or down and *what* you did (to fix it).
• Identify technical SEO issues and coordinate fixes (SEMrush).
• Implement on-page SEO improvements (meta titles, descriptions, headers, internal linking).
• Refresh and optimize existing blog and landing page content using SEO tools.
• Monitor keyword rankings and organic traffic trends.
• Support ongoing content optimization efforts.
• Maintain UTM structure and campaign tracking integrity.
• Align paid performance reporting with HubSpot attribution.
• Build simple dashboards to monitor performance trends.
• Ensure performance insights are tied to business outcomes.

Growth Marketing Manager

WMS Implementation Project Manager

Digital Marketing Specialist