Develop and execute demand generation and ABM strategies aligned with company growth objectives.
Lead multi-channel campaigns that drive engagement and qualified pipeline across email, paid media, newsletters, events, webinars, partner programs, third-party lead generation, and digital advertising in close collaboration with the Marketing Coordinator and Integrated Marketing Manager.
Plan and orchestrate paid digital programs across programmatic, LinkedIn and Google Ads, the website, SEO, and ABM initiatives.
Continuously improve landing pages, CTAs, and conversion paths to increase lead-to-MQL performance.
Own campaign performance end-to-end: planning, execution, reporting, and continuous optimization aligned with business outcomes. Ensure campaigns are well documented and executed according to plan.
Partner with the Sr. Director of Marketing on campaign content strategy to ensure strong positioning and message-market fit.
Grow and maintain a healthy marketing database by increasing engaged contacts while protecting data quality, segmentation integrity, and lead capture performance.
Track, analyze, and report on campaign performance, delivering actionable insights to improve funnel conversion and marketing efficiency.
Leverage HubSpot at an expert level, including workflows, lead scoring, lifecycle management, automation, attribution modeling, and lifecycle nurture programs.
Co-own and effectively utilize the broader martech stack, including ZoomInfo, 6sense, WordPress, SEMrush, Clearscope, GA4, Storylane, and StackAdapt.
Support and help operationalize ABM initiatives in close alignment with Sales and BD.

Requirements

4–6 years of B2B marketing experience in SaaS or technology.
MUST have deep expertise in HubSpot and paid media platforms (LinkedIn Ads, Google Ads, programmatic), including campaign setup, optimization, and attribution.
MUST have experience in growth, digital, or performance marketing within a B2B SaaS environment, with measurable pipeline impact.
MUST have a strong analytical mindset with hands-on experience building dashboards, interpreting performance metrics, and translating data into action.
MUST be highly organized with strong project management skills; you enjoy collaborating across teams and confidently manage multiple campaigns and deadlines at the same time.
We’re looking for someone who is proactive, self-directed, and takes full ownership of their work.
Bachelor’s degree in Marketing, Communications, or a related field.

Benefits

Medical, Vision, Dental and Life/Disability Insurance available
Paid Time Off and Paid Holidays
401K
Supportive leadership environment

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

demand generationABM strategiescampaign performancelanding page optimizationconversion rate optimizationdata analysisdashboard buildingperformance marketinglead scoringattribution modeling

Soft Skills

analytical mindsetproject managementcollaborationorganizationproactivityself-directionownershipcommunicationstrategic thinkingcreativity

Certifications

Bachelor’s degree in MarketingBachelor’s degree in Communications