Senior Customer Marketer

DataSnipper

full-time

Posted on: 9/2/2025

Origin: • 🇳🇱 Netherlands

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Senior

Chef

About the role

Lead strategic initiatives to amplify customer voices and deepen engagement across the lifecycle.
Showcase product value from onboarding through adoption, expansion, and advocacy, driving feature adoption and loyalty.
Develop and manage lifecycle marketing initiatives, including onboarding, adoption, expansion, and retention journeys.
Lead and oversee all user/customer email marketing campaigns and ongoing customer communications.
Collaborate cross-functionally to ensure consistency across touchpoints (in-app, newsletters, events, community).
Partner with PMM and other teams to amplify customer success in launches, webinars, and industry events.
Build and scale a customer advocacy program (testimonials, G2 & Capterra reviews) and cultivate a customer community.
Provide customer references and proof points for sales enablement and GTM alignment to support pipeline generation and deal acceleration.
Define KPIs for advocacy, lifecycle, and customer marketing programs.

5–7+ years of experience in customer marketing, advocacy, or related fields.
Proven track record of building customer stories, lifecycle campaigns, advocacy programs, and structured feature adoption initiatives.
Experience working in a fast-growth B2B SaaS environment, with the ability to adapt quickly and scale programs.
Demonstrated success in planning, executing, and optimizing multi-channel campaigns (email, in-app, community, events) that drive measurable engagement and adoption.
Strong storytelling, writing, and communication skills.
Skilled at cross-functional collaboration with Sales, PMM, Brand Marketing, and Creative teams.
Experience managing lifecycle and email marketing tools (HubSpot CRM or similar) and measuring campaign performance.
Data-driven, with the ability to measure, analyze, and report on program impact.
Comfortable working in a fast-paced environment with a bias for action.