Datamax Inc.

Sales Development Rep

• Prospect, educate, qualify, and develop both target account leads and inbound marketing leads.
• Interact with prospects daily via telephone, video, LinkedIn, email, etc.
• Research accounts, identify key players, generate interest, and develop accounts to stimulate opportunity.
• Distribute opportunities to appropriate sales reps, educating each rep as necessary about the opportunity.
• Effectively handle and overcome prospect objections with confidence.
• Maintain professional internal and external relationships that meet our core values and culture.
• Strategizing tactical execution of go-to-market plans with Regional Account Representatives.
• Leveraging ZoomInfo & LinkedIn SalesNavigator platforms to support advanced prospecting of target accounts.
• Using the “SalesLoft” platform to organize and facilitate daily outbound calls, email & LinkedIn Activities.
• Leveraging toolset to identify new business opportunities within our existing customer base.

Sales Development Representative

Growth Marketing

• Develop and execute integrated growth campaigns across the entire funnel using a mix of email, web, social, and paid lead programs.
• Build and optimize campaign operations, including workflows, automation, and reporting infrastructure, to improve marketing efficiency and scalability.
• Define and implement measurement frameworks that tie marketing programs directly to pipeline and revenue outcomes.
• Partner with Sales, Marketing, and Customer Success to ensure alignment on targeting, messaging, and campaign objectives.
• Own nurture programs and lead scoring models to improve conversion and accelerate funnel velocity.
• Plan, promote, and execute a range of virtual and field events, including webinars, trade shows, and regional customer events.
• Manage all event logistics, vendor coordination, and post-event lead capture and follow-up processes.
• Integrate event activities into broader campaign strategies to ensure cohesive customer experiences and measurable ROI.
• Manage and mentor one direct report, fostering a data-driven and collaborative culture.
• Work cross-functionally to develop campaign assets and ensure cohesive execution.

Sales Development Representative

Senior Manager, Growth Marketing