Dandy

Growth Media Manager, Direct Mail

Dandy

full-time

Posted on:

Location Type: Remote

Location: New York • Texas • United States

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Salary

💰 $127,500 - $150,000 per year

About the role

  • Own Dandy’s direct mail strategy across postcards, catalogs, and gifting to reach both SMB and Enterprise audiences.
  • Develop segmentation, personalization, and offer strategies to improve response rates, conversion, and pipeline impact
  • Build and scale a structured testing roadmap (creative, audience, offer, timing) to continuously improve performance
  • Manage vendor relationships covering production, personalization, and distribution.
  • Allocate budget and prioritize programs based on performance and growth opportunity.
  • Analyze results and continuously optimize direct mail for engagement, ROI, and pipeline impact.
  • Collaborate with Sales to gather feedback on lead quality and refine targeting and messaging
  • Support Dandy’s direct media and partnership strategy across channels like podcasts, email newsletters, and display takeovers, testing and scaling programs that drive both brand impact and measurable performance
  • Own performance tracking, reporting, and insights across direct buys, identifying what’s driving pipeline and where to scale or pull back
  • Amplify key marketing initiatives (webinars, content, launches) through paid distribution and partner channels

Requirements

  • 4–6+ years of experience in performance marketing, demand generation, or growth marketing
  • Direct mail experience strongly preferred, or demonstrated ability to own and scale an offline or channel-specific program
  • Highly organized and process-driven, with a track record of managing multiple campaigns simultaneously and ensuring clean execution end-to-end.
  • Strong analytical mindset with experience measuring performance in complex or imperfect attribution environments
  • Experience in B2C or B2B high growth company
  • Ability to problem solve autonomously and prioritize work based on a hypothesis driven approach centered around business value
  • Overall track record of professional and academic success
Benefits
  • healthcare
  • dental
  • mental health support
  • parental planning resources
  • retirement savings options
  • generous paid time off
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
performance marketingdemand generationgrowth marketingdirect mail strategysegmentationpersonalizationoffer strategiesperformance trackingROI analysiscampaign management
Soft Skills
highly organizedprocess-drivenanalytical mindsetproblem solvingprioritizationcollaborationcommunicationfeedback gatheringautonomous workmulti-tasking