Dana-co LLC

Growth Marketing Specialist

Dana-co LLC

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Salary

💰 $90,000 - $115,000 per year

About the role

  • Oversee and optimize campaigns for 3 brands across: Google Ads (20%) Microsoft Ads (10%) Meta Ads (25%) Pinterest Ads (10%)
  • Develop and manage ad briefs for the creative team, ensuring content aligns with brand goals and drives performance.
  • Write ad copy variations and partner with designers to produce high-performing creative.
  • Continuously test audiences, formats, and landing pages to improve ROAS and conversion rates.
  • Audit and optimize DTC websites for conversion performance and customer journey improvements.
  • Partner with SEO Specialist and Designers to A/B test landing pages, PDPs, and checkout flows.
  • Develop and execute full-funnel paid media strategies aligned to revenue and margin goals.
  • Manage budgets, pacing, and performance reporting across all channels.
  • Work with brand team to inform and evolve organic and paid social content strategy.
  • Build weekly and monthly performance reports highlighting KPIs, key insights, and next steps.

Requirements

  • 3-5+ years of experience managing paid media for DTC eCommerce brands, preferably in fashion, beauty, or intimate apparel.
  • Proven success scaling brands from $1M to $10M+ annual ad spend.
  • Hands-on experience with Google Ads, Meta Ads Manager , Microsoft Ads, Pinterest Ads, and related tools.
  • Working knowledge of Shopify, Google Analytics, and Looker/GA4.
  • Strong creative eye and experience briefing and optimizing with design teams.
  • Comfort owning strategy, budgets, and reporting end-to-end.
  • CRO or landing page optimization experience required (A/B testing, GA4 event tracking, etc.).
  • Excellent communicator and collaborator, able to work cross-functionally with creative, brand, and analytics partners.
Benefits
  • Competitive salary and benefits
  • Opportunities for growth and professional development
  • A creative and inclusive work environment
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
paid media managementA/B testingconversion rate optimizationad copywritingcampaign optimizationperformance reportingbudget managementaudience testingfull-funnel strategyDTC eCommerce
Soft Skills
communicationcollaborationcreativitystrategic thinkinganalytical skillsproblem-solvingteamworkleadershipadaptabilityattention to detail