Daimler Truck North America

Vocational Product Marketing Strategist

Daimler Truck North America

full-time

Posted on:

Location Type: Hybrid

Location: Fort Mill • Oregon • South Carolina • United States

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About the role

  • Lead go-to-market plan development for new product offerings with cross-functional teams
  • Prepare dealer promotional collateral and support development of marketing communications and training materials
  • Support collaboration with the Freightliner, Western Star, and Detroit Brand Communications teams and Corporate Communications team, as needed
  • Direct marketing truck and trade show strategy development
  • Manage cross-functional event planning
  • Represent DTNA at trade shows and other industry and customer-focused events
  • Maintain oversight of proper product messaging and segment positioning in social media channels
  • Lead collaboration with Segment Strategy and Product Strategy teams to understand market customer and competitor insights
  • Develop compelling and authentic product talking points that clearly communicate customer value
  • Collaborate with the Digital Marketing Team to promote products/features in brand web sites and dealer-facing tools
  • Act as main point of contact for internal and external stakeholders for product information
  • Develop product presentations and present to key stakeholders and customers
  • Support development and maintenance of target segment sales, demo and trade association rebate programs

Requirements

  • Bachelor’s Degree + 5-7 years of relevant experience, or 8 years of relevant experience in lieu of degree
  • Proficient in Microsoft Office
  • Strong Presentation Skills/Experience
  • Marketing, project management, or engineering experience
  • Freightliner and/or Western Star Product Knowledge
Benefits
  • Health insurance
  • 401(k) matching
  • Flexible work hours
  • Paid time off
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketingproject managementpresentation skillsproduct messagingcollateral developmentevent planningcustomer insightsdigital marketing
Soft Skills
collaborationcommunicationleadership