Director, Business Development – Healthcare Staffing
Cynet India
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇨🇦 Canada
Visit company websiteJob Level
Lead
About the role
- Develop and execute a strategic business development plan to aggressively grow market share across acute care hospitals, long-term care providers, and health authorities, with a strong focus on generating new contract gross margin.
- Identify, qualify, and secure new high-value hospital and health authority clients through direct engagement and relationship-building, including opportunities outside formal RFP processes.
- Build and maintain a robust, high-velocity sales pipeline that supports consistent new client acquisition and predictable revenue growth.
- Conduct in-depth market research and competitive analysis to uncover emerging staffing needs, new contracting models, and expansion opportunities within existing and prospective accounts.
- Leverage an established professional network to build and sustain relationships with C-suite executives, HR and Talent leaders, Procurement, and Clinical leadership to drive long-term client retention and contract expansion.
- Serve as the primary relationship owner for strategic acute care and health authority accounts, ensuring high client satisfaction, renewals, and expansion of service scope.
- Represent the organization at industry events, conferences, and key stakeholder meetings to increase brand visibility and accelerate market penetration.
- Own the full sales lifecycle from lead generation to contract close, focusing on high-volume, long-term staffing solutions (RNs, LPNs, PSWs, Home Support Workers, and Allied Health Professionals).
- Lead complex contract negotiations in partnership with legal and finance teams, ensuring agreements are profitable, compliant with provincial guidelines, and aligned with collective agreements.
- Prepare and deliver compelling, customized presentations and proposals that clearly articulate the value and impact of staffing solutions to senior hospital leadership.
- Maintain accurate forecasting, pipeline reporting, and performance tracking using CRM and productivity tools to measure progress against growth and retention targets.
Requirements
- 8+ years of progressive B2B sales or business development experience.
- Minimum of 5 years selling directly into the Canadian healthcare sector.
- Non-negotiable: extensive, demonstrable experience and a strong network working directly with hospitals, long-term care providers, and regional/provincial health authorities.
- Proven success consistently meeting or exceeding sales targets in a complex, multi-stakeholder public sector environment.
- Deep understanding of the Canadian healthcare ecosystem, including funding models, staffing regulations, and acute care operations.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B salesbusiness developmentcontract negotiationsmarket researchcompetitive analysissales pipeline managementforecastingCRMpresentation skillsproposal development
Soft skills
relationship-buildingclient retentioncommunicationleadershipnegotiationstrategic planningproblem-solvingcollaborationnetworkingcustomer satisfaction