Cylinder

Sales Development Rep

• Generate pipeline: Identify, prospect, and engage HR and benefits leaders at large employers
• Navigate complex buying groups: Engage multiple stakeholders across employers, consultants, and partners to generate aligned opportunities
• Execute outbound: Run coordinated outreach across email, phone, and social channels to drive meetings and new opportunities
• Qualify opportunities: Assess and qualify leads to ensure alignment with Cylinder Health's target audience and sales strategy
• Partner with sales: Work closely with RVPs to align on target accounts, messaging, and meeting strategy
• Collaborate with marketing: Provide feedback on campaigns, messaging, and audience targeting based on real prospect interactions
• Activate campaigns: Execute outbound tied to marketing campaigns, events, and priority accounts
• Maintain pipeline hygiene: Track activity, manage data, and ensure accuracy in Salesforce
• Hit performance targets: Meet or exceed monthly goals for qualified opportunities created, outbound activity, and pipeline contribution
• Leverage tools effectively: Use Salesforce, LinkedIn Sales Navigator, ZoomInfo, and Sales Engagement to build lists, execute outreach, and maintain clean data
• Growth & Development: Continuously build product, market, and sales skills through training and hands-on experience.

Sales Development Representative

Marketing Operations

• Own architecture, integration, and ongoing optimization of email automation tool (Iterable), serving as the internal expert and primary vendor lead
• Identify and implement automation opportunities to increase efficiency and scale
• Partner with Data and Product to ensure data accuracy and integrations, audience integrity, and reliable event tracking
• Document workflows and best practices for campaign setup, naming conventions, data hygiene, and reporting consistency
• Monitor channel performance and deliverability, adjusting strategies as needed
• Execute lifecycle marketing across email, SMS, push, and other digital channels using Iterable
• Design and optimize end-to-end member journeys (onboarding, engagement, retention, winback)
• Analyze campaign results to generate insights and drive continuous improvement

Marketing Operations Manager

Sales

• Build and maintain the full commercial content library: one-pagers, pitch decks, battle cards, objection-handling guides, talking points, email templates, and co-branded materials, organized by audience (health plan account executives, brokers/consultants, benefits navigation platforms, employer HR and benefits leaders) and sales stage
• Translate clinical evidence, outcomes data, and product capabilities into clear, compelling commercial messaging. This is not a hand-off-to-product-marketing role, you own the narrative.
• Direct design execution alongside our contract designer; you’re writing the brief, structuring the story, and ensuring the final asset is field-ready, not just polished
• Own distribution in partnership with our Partner Manager, ensuring assets are actually reaching the right partners at the right time, not sitting in a folder
• Build onboarding and training for both internal sellers and channel partners so they can accurately articulate Cylinder’s value, differentiation, and ROI story
• Coordinate enablement around key moments: product launches, seasonal campaigns (e.g., IBS Awareness Month, Mental Health Awareness Month), and partner-specific co-sell pushes
• Develop and tailor commercial messaging across Cylinder’s full portfolio of partnerships, ensuring content is relevant, strategically aligned, and reflective of the unique needs and nuances of each partner type, including health plans, PBMs, navigation partners, and consultants/brokers.
• Maintain competitive positioning across the GI virtual care landscape and keep internal and partner teams current on how to handle it in the field
• Track content usage and enablement performance; bring data back to marketing and sales to inform what to build next
• Support RFP responses and customized materials for strategic accounts and partner opportunities

Sales Development Representative

Marketing Operations Manager

Sales and Partner Enablement Manager