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About the role
- Own the Japan growth strategy for Evaluator acquisition, aligned with profile needs and country targets.
- Localize global playbooks for Japanese platforms, culture, and applicable guidelines, in collaboration with relevant stakeholders.
- Identify, prioritize, and test new channels (campus programs, communities, influencers, niche platforms).
- Design and run multi-channel acquisition campaigns (online, offline, social, partnerships).
- Lead social recruiting on LINE, Instagram, TikTok and other relevant local platforms.
- Build and manage university, travel, and auto community programs to source qualified Evaluators.
- Implement direct recruitment campaigns and processes with full autonomy to design and execute strategies.
- Own performance and budget across channels, optimizing for volume, quality, and cost per qualified lead.
- Own the acquisition funnel from first touch to qualified Evaluator.
- Diagnose drop-offs in the funnel and partner with Operations and Growth & Engagement teams to adjust targeting, messaging, and incentives.
- Run structured A/B tests (audiences, creatives, offers, sequencing, timing) to improve sign-up and qualification rates.
- Build and maintain clear, simple processes so the funnel can be scaled.
- Define, track, and report on core acquisition KPIs
- Maintain dashboards and campaign reports; turn data into concrete next steps, not just slides.
- Use CRM/marketing tools (Clay, HubSpot, etc.) to structure outreach lists, automations, and follow-ups.
- Partner closely with the Operations team to ensure a smooth handover from qualified Evaluator to first mission.
- Share funnel insights with Operations (profile quality, channel differences, expectations) to help them optimize activation.
- Develop and execute targeted communication to nurture potential Evaluators through qualification (email, messaging, content).
- Write clear, concise marketing and recruiting materials in English and Japanese.
- Take ownership of projects end-to-end, managing multiple initiatives and stakeholders at once.
Requirements
- Bachelor’s degree in business, marketing, communications, or related field (Master’s is a plus).
- 3–5+ years in growth, recruiting, and community engagement in Japan, with clear examples of owning targets.
- Native-level Japanese and strong business English (written and spoken).
- Hands-on experience in at least two of: University/campus recruiting or Gig/platform or marketplace recruiting
- Experience with influencer/social media campaigns
- Strong analytical skills; comfortable with funnel metrics and campaign reporting.
- Practical experience with CRM and marketing tools (e.g., HubSpot, Zoho, Salesforce), design tools (e.g., Canva), and AI tools (e.g., ChatGPT, Midjourney, Bard).
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
growth strategyacquisition campaignsA/B testingfunnel metricscampaign reportingcommunity engagementrecruitinglocalizationperformance optimizationtargeted communication
Soft skills
analytical skillsproject managementstakeholder managementcommunicationownershipcollaborationcreativityadaptabilityproblem-solvingmultitasking
Certifications
Bachelor’s degreeMaster’s degree