Account Director
Liftoff Mobile
Retail Media Sales - General Merchandise and Consumables
CVS Health
full-time
Posted on:
Origin: • 🇺🇸 United States • Illinois, Massachusetts, New York, Pennsylvania, Rhode Island
Visit company websiteSalary
💰 $83,050 - $189,964 per year
Job Level
Mid-LevelSenior
About the role
- As a Partner Manager (Media Sales) within our CVS Media Exchange (CMX) business, you’ll own advertiser relationships on behalf of a fast-growing retail media arm at the 6th largest company in the US. You’ll be responsible to deliver against personal and CMX revenue growth targets across a portfolio of new and existing accounts through exceptional client service and the development of relationships with key client and agency stakeholders in collaboration with internal cross-functional teams. As the face of CMX in the market, your ability to drive equity through best-in-class sales and account management is paramount to our success. You’ll hunt for new brands, recognize upsell opportunities, tap into net new budget sources and meaningfully growing our base business. In addition, you’ll have the unique opportunity to mine significant untapped potential as you prospect and welcome brands into the CMX offering for the first time. Your digital media acumen and experience fostering external relationships at all levels will be a lethal combo that inspires CMX differentiation versus our competitive set. Acting as the quarterback for the account, you’ll set the stage for strong performance pre- and post-sale. From providing strategic audience and media plans that drive against client objectives to collaborating with supporting CMX cohorts through flawless campaign execution, you’ll consistently deliver an elevated client experience. Your demonstrated ability to prioritize, operate with efficiency and communicate with excellence will translate to impressive campaign results that parlay into the next media sale. Reporting to the Industry Manager of General Merchandise and Consumables, you’ll maintain a client-first approach and will hold the advertiser relationship in the highest regard. We want to stand out as being easy to work with and we know that’s a part of your personal brand as well. In fact, that skill will also prove to be important internally as you work with merchants and other teams at CVS in a coordinated fashion. Your willingness to roll up your sleeves and navigate the twists and turns that come with building a retail media network from scratch make you a real fit for our CMX culture. Your leadership team will trust you to influence our rapidly maturing products and processes by bringing our advertiser’s perspectives forth – you’ll be responsible for being the voice of the advertiser. You’ll balance client feedback with your understanding of the retail media market, bringing forward opportunities to create a more enticing CMX offering. Beyond being a valued contributor to our roadmap, you’ll also be a key part of our financial forecast as you demonstrate command over your numbers and update sales opportunities through our Salesforce platform. We’ve seen immense success at CMX in our first 5 years, and a lot of that is due to a team of strong talent unincumbered by traditional role definitions. While our overall direction is clear, we value a scrappy way of working and are looking for someone like you that thrives in a startup environment. Our entire team is eager to join forces to grow this burgeoning business together, with no task too big or small. To be honest, we really like the opportunity to have multi-faceted positions because it keeps things fresh. We certainly haven’t figured it all out yet, and we’re excited about the role you’ll play in getting us to where we need to be. Now is the time to get in on the ground floor and be a part of our foundational team setting the retail media landscape on fire. We can’t wait to meet you. Office/Travel Hybrid model with 3 onsite days/week at one of these locations: Wellesley, MA or Boston, MA Woonsocket, RI New York / Soho area, NY Blue Bell, PA Chicago, IL Travel requirement is up to 50% of the time nationally.
Requirements
- 5+ years of client-facing media and integrated marketing campaign sales experience with a strong understanding of client management, digital media, targeting & measurement, and the retail media ecosystem
- 5+ years of experience working with and gaining alignment from multiple client and agency stakeholders to drive revenue and long-term relationships. Has extensive experience with media negotiations, JBP negotiations, strategic account planning and management of client expectations.
- 2+ years of cross-functional leadership experience and the ability to orchestrate an internal cross-functional team to deliver flawless execution against a clear campaign goal.
- 1+ years of people management experience with a proven ability to effectively mentor and up-level people with high-potential
- 1+ years of retail media network experience
- 1+ year of General Merchandise and Consumables category media sales experience
- Experience in client sales or account management at a digital media agency or digital media vendor, with proven ability to exceed sales goals while contributing to overall team success
- Experience navigating complex advertiser organizations to drive media revenue across different investment teams with ownership for varying levels of stakeholder relationships
- Clear understanding of advertiser priorities when buying digital media across onsite, social, and programmatic channels
- Excellent communication skills that can be articulated in both written and verbal forms across a diverse audience base to deliver consultative sales presentations using industry insights, market trends, and CVS/CMX consumer and campaign data
- Self-motivated, high-capacity person who can function and win in a demanding, performance-driven environment while providing a positive client experience to a high volume of accounts
- Ability to thrive in a start-up environment with constantly evolving processes and an eagerness to wear multiple hats
