Custom Surgical

Human Resources

• Own the end-to-end onboarding process for new hires
• Draft and manage employment contracts, references, and people-related documents
• Maintain and optimize Kenjo, our HR system
• Support payroll preparation and coordinate with external providers
• Support employees on day-to-day HR matters such as attendance, leave, and general queries
• Support the preparation and delivery of training
• Help ensure HR processes stay compliant with German employment law, working with external advisors where needed
• Own the day-to-day running of our Munich office, keeping it organized, well-stocked, and functioning
• Manage post, deliveries, supplies, and relationships with office vendors
• Plan and organize team events
• Support communication with external service providers and consultants
• Support documentation for product registration in other countries
• Manage payments and invoice collection
• Help maintain orderly financial and operational documentation

HR & Office Management Specialist

Marketing Analyst

• Plan and execute digital campaigns across Google Ads, Meta, and LinkedIn — targeting surgeons, residents, and clinical decision-makers
• Monitor performance, run A/B tests, and optimize toward pipeline metrics (leads, MQLs, cost per acquisition)
• Build and manage segmented email campaigns and automated nurture flows in HubSpot
• Execute the content calendar: blog posts, case studies, surgical video captions, surgeon testimonials, and product-focused landing pages
• Own on-page SEO and contribute to keyword strategy and technical health improvements
• Brief and review content produced by Kevin or external collaborators, ensuring quality and brand consistency
• Coordinate marketing logistics for international ophthalmology congresses (ESCRS, DOC, SICSSO, AAO, and others): materials, shipping, booth collateral, lead capture setup
• Support on-site execution at key events when needed
• Manage post-event follow-up workflows in HubSpot
• Track and report weekly and monthly performance across channels: traffic, leads, conversion rates, campaign ROI
• Maintain dashboards and flag issues or opportunities to the Head of Growth
• Contribute to sales and marketing alignment by keeping HubSpot pipeline data clean and actionable
• Manage day-to-day tasks with Kevin, briefing projects clearly and reviewing outputs
• Collaborate with Sales and Customer Success to align messaging and support commercial priorities
• Work cross-functionally with Product to translate technical features into marketing-ready content