Marketing Analyst

Custom Surgical

Marketing Analyst overseeing digital campaigns and content for Custom Surgical's visibility. Collaborating with the Head of Growth and junior analysts in a hybrid role based in Munich.

Posted 6/20/2026full-timeMunich • 🇩🇪 GermanyJuniorMid-LevelWebsite

About the role

Key responsibilities & impact

Plan and execute digital campaigns across Google Ads, Meta, and LinkedIn — targeting surgeons, residents, and clinical decision-makers
Monitor performance, run A/B tests, and optimize toward pipeline metrics (leads, MQLs, cost per acquisition)
Build and manage segmented email campaigns and automated nurture flows in HubSpot
Execute the content calendar: blog posts, case studies, surgical video captions, surgeon testimonials, and product-focused landing pages
Own on-page SEO and contribute to keyword strategy and technical health improvements
Brief and review content produced by Kevin or external collaborators, ensuring quality and brand consistency
Coordinate marketing logistics for international ophthalmology congresses (ESCRS, DOC, SICSSO, AAO, and others): materials, shipping, booth collateral, lead capture setup
Support on-site execution at key events when needed
Manage post-event follow-up workflows in HubSpot
Track and report weekly and monthly performance across channels: traffic, leads, conversion rates, campaign ROI
Maintain dashboards and flag issues or opportunities to the Head of Growth
Contribute to sales and marketing alignment by keeping HubSpot pipeline data clean and actionable
Manage day-to-day tasks with Kevin, briefing projects clearly and reviewing outputs
Collaborate with Sales and Customer Success to align messaging and support commercial priorities
Work cross-functionally with Product to translate technical features into marketing-ready content

Requirements

What you’ll need

2–4 years of experience in a marketing role, ideally in B2B, medtech, healthtech, or a technical product company
Hands-on experience running paid campaigns (Google Ads required; Meta and/or LinkedIn a plus)
Proficiency with HubSpot or a comparable CRM/marketing automation platform
English C1 - other languages is a plus.
Organized, detail-oriented, and able to manage multiple projects simultaneously without losing quality
Based in Munich

Benefits

Comp & perks

Real ownership from day one: You run campaigns and projects, not just support them
A lean, international team where your work is visible and your impact is measurable
Direct exposure to the medtech world: clinical content, surgical audiences, global congresses
Flexible working arrangements + home office
Wellpass or Deutschlandticket
No unnecessary bureaucracy, high autonomy, fast decisions, direct feedback

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

digital campaignsA/B testingSEOemail campaignscontent marketingperformance trackinglead generationcampaign optimizationdata analysisproject management

Soft Skills

organizeddetail-orientedcommunicationcollaborationtime managementquality assuranceproblem-solvingadaptabilitycreativityleadership