Cure HHT

Marketing

• **Key Responsibilities**
• **Digital Marketing & Campaign Execution**
• - Execute and manage the scheduling and delivery of digital marketing campaigns aligned with approved organizational priorities that advance awareness, community engagement, and fundraising goals.
• - Manage and optimize Cure HHT’s digital platforms, including email marketing (Mailchimp/MCAE), website (WordPress), and social media channels.
• - Collaborate with the Philanthropy, Education & Community Engagement, Research, National Healthcare Programs, and Therapeutics teams to execute giving campaigns, peer-to-peer drives, research, and awareness initiatives.
• - Implement campaign objectives, calls to action, and audience targeting as defined in campaign briefs and strategic plans.
• - Manage production and logistics for all organizational direct mail campaigns, including fundraising appeals, newsletters, and clinical care and research program mailers, ensuring alignment across print and digital channels.
• **Analytics, Data, and Optimization**
• - Monitor and analyze marketing metrics across all channels (email, website, social, paid ads), producing monthly performance reports for leadership.
• - Monitor and report on campaign performance, providing data-informed insights and recommendations to support optimization decisions led by senior marketing leadership.
• - Manage SEO, Google Analytics, and digital advertising (e.g., Google Ad Grants, Meta Ads) to expand reach and drive conversion.
• - Support the development and maintenance of marketing performance dashboards by preparing data, reports, and summaries for leadership review.
• **Website & Email Management**
• - Manage day-to-day website updates and content publishing in alignment with brand standards and strategic direction.
• - Manage website updates, landing pages, and blog posts in collaboration with the Content & Brand Strategy Manager.
• - Execute email marketing campaigns, list management, and automation in alignment with approved strategy and messaging frameworks.
• - Ensure all digital content follows accessibility and brand standards.
• **Cross-Functional Collaboration & Support**
• - Partner with the Sr. Manager, Content & Brand Strategy to deploy storytelling content through digital channels and social campaigns.
• - Support the Manager, Patient Education & Events, and Sr. Manager, Community Engagement by promoting programs, webinars, and events through integrated digital and print campaigns.
• - Collaborate with Philanthropy and program teams to align digital execution with campaign timelines and messaging direction.
• - Maintain an organization-wide content calendar in partnership with the Sr. Manager, Content & Brand Strategy.
• **Systems, Tools, and Vendor Management**
• - Manage assigned vendor relationships in alignment with approved scopes of work and budgets.
• - Identify system needs and provide recommendations for tools or enhancements for leadership review and approval.
• **Continuous Improvement**
• - Stay current with emerging trends in digital marketing, nonprofit communications, and analytics.
• - Test and pilot approved digital tactics to improve engagement and conversions.
• - Regularly review KPIs to identify opportunities for innovation and growth.

Manager, Marketing – Digital Engagement

• **Position Overview**
• The **Marketing & Digital Engagement Manager** drives Cure HHT’s marketing execution, campaign performance, and digital presence across all platforms. This role ensures that every communication is strategic, timely, and measurable — maximizing awareness, engagement, and support for the mission.
• Responsible for managing digital systems, data, and analytics, the Manager executes multi-channel campaigns that connect the HHT community, drive participation in programs, and inspire giving. Working closely with the Content & Brand Strategy Manager, this role ensures that the right stories reach the right audiences at the right time.
• **Key Responsibilities**
• **Digital Marketing & Campaign Execution**
• - Lead the planning, scheduling, and execution of digital marketing campaigns that advance awareness, community engagement, and fundraising goals.
• - Manage and optimize Cure HHT’s digital platforms, including email marketing (Mailchimp/MCAE), website (WordPress), and social media channels.
• - Collaborate with the Philanthropy, Education, Engagement, and Therapeutics teams to execute giving campaigns, peer-to-peer drives, research and awareness initiatives.
• - Ensure every campaign includes measurable objectives, clear calls to action, and optimized audience targeting.
• - Manage production and logistics for all organizational direct mail campaigns — including fundraising appeals, newsletters, and clinical care and research program mailers — ensuring alignment across print and digital channels.
• **Analytics, Data, and Optimization**
• - Monitor and analyze marketing metrics across all channels (email, website, social, paid ads), producing monthly performance reports for leadership.
• - Use data insights to refine audience segmentation, message timing, and campaign effectiveness.
• - Manage SEO, Google Analytics, and digital advertising (e.g., Google Ad Grants, Meta Ads) to expand reach and drive conversion.
• - Collaborate with the COO to build reporting dashboards in Salesforce or similar platforms.
• **Website & Email Management**
• - Oversee the Cure HHT website, ensuring content is accurate, accessible, and aligned with organizational goals.
• - Manage website updates, landing pages, and blog posts in collaboration with the Content & Brand Strategy Manager.
• - Lead email marketing strategy and execution — including list management, segmentation, automation, and performance tracking.
• - Ensure all digital content follows accessibility and brand standards.
• **Cross-Functional Collaboration & Support**
• - Partner with the Content & Brand Strategy Manager to deploy storytelling content through digital channels and social campaigns.
• - Support the Manager, Patient Education & Events and Senior Manager, Community Engagement & Education by promoting programs, webinars, and events through integrated digital and print campaigns.
• - Coordinate campaign timing with the Philanthropy team to ensure consistent donor outreach across all channels.
• - Maintain an organization-wide content calendar in partnership with the Content & Brand Strategy Manager.
• **Systems, Tools, and Vendor Management**
• - Serve as administrator for all marketing platforms (Mailchimp, WordPress, Google Analytics, social media tools).
• - Manage vendor relationships related to web development, SEO, and paid media.
• - Evaluate and recommend new tools to enhance efficiency and performance.
• **Continuous Improvement**
• - Stay current with emerging trends in digital marketing, nonprofit communications, and analytics.
• - Test and pilot new digital strategies to improve engagement and conversions.
• - Regularly review KPIs to identify opportunities for innovation and growth.

Manager, Marketing – Digital Engagement

Senior Manager, Marketing, Digital Engagement