Cure HHT

Senior Manager, Marketing, Digital Engagement

Cure HHT

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Senior

Tech Stack

WordPress

About the role

  • **Position Overview**
  • The **Marketing & Digital Engagement Manager** drives Cure HHT’s marketing execution, campaign performance, and digital presence across all platforms. This role ensures that every communication is strategic, timely, and measurable — maximizing awareness, engagement, and support for the mission.
  • Responsible for managing digital systems, data, and analytics, the Manager executes multi-channel campaigns that connect the HHT community, drive participation in programs, and inspire giving. Working closely with the Content & Brand Strategy Manager, this role ensures that the right stories reach the right audiences at the right time.
  • **Key Responsibilities**
  • **Digital Marketing & Campaign Execution**
  • - Lead the planning, scheduling, and execution of digital marketing campaigns that advance awareness, community engagement, and fundraising goals.
  • - Manage and optimize Cure HHT’s digital platforms, including email marketing (Mailchimp/MCAE), website (WordPress), and social media channels.
  • - Collaborate with the Philanthropy, Education, Engagement, and Therapeutics teams to execute giving campaigns, peer-to-peer drives, research and awareness initiatives.
  • - Ensure every campaign includes measurable objectives, clear calls to action, and optimized audience targeting.
  • - Manage production and logistics for all organizational direct mail campaigns — including fundraising appeals, newsletters, and clinical care and research program mailers — ensuring alignment across print and digital channels.
  • **Analytics, Data, and Optimization**
  • - Monitor and analyze marketing metrics across all channels (email, website, social, paid ads), producing monthly performance reports for leadership.
  • - Use data insights to refine audience segmentation, message timing, and campaign effectiveness.
  • - Manage SEO, Google Analytics, and digital advertising (e.g., Google Ad Grants, Meta Ads) to expand reach and drive conversion.
  • - Collaborate with the COO to build reporting dashboards in Salesforce or similar platforms.
  • **Website & Email Management**
  • - Oversee the Cure HHT website, ensuring content is accurate, accessible, and aligned with organizational goals.
  • - Manage website updates, landing pages, and blog posts in collaboration with the Content & Brand Strategy Manager.
  • - Lead email marketing strategy and execution — including list management, segmentation, automation, and performance tracking.
  • - Ensure all digital content follows accessibility and brand standards.
  • **Cross-Functional Collaboration & Support**
  • - Partner with the Content & Brand Strategy Manager to deploy storytelling content through digital channels and social campaigns.
  • - Support the Manager, Patient Education & Events and Senior Manager, Community Engagement & Education by promoting programs, webinars, and events through integrated digital and print campaigns.
  • - Coordinate campaign timing with the Philanthropy team to ensure consistent donor outreach across all channels.
  • - Maintain an organization-wide content calendar in partnership with the Content & Brand Strategy Manager.
  • **Systems, Tools, and Vendor Management**
  • - Serve as administrator for all marketing platforms (Mailchimp, WordPress, Google Analytics, social media tools).
  • - Manage vendor relationships related to web development, SEO, and paid media.
  • - Evaluate and recommend new tools to enhance efficiency and performance.
  • **Continuous Improvement**
  • - Stay current with emerging trends in digital marketing, nonprofit communications, and analytics.
  • - Test and pilot new digital strategies to improve engagement and conversions.
  • - Regularly review KPIs to identify opportunities for innovation and growth.

Requirements

  • **Qualifications**
  • **Required**
  • - Bachelor’s degree in Marketing, Communications, or related field
  • - 4–6 years of experience in digital marketing, preferably in a nonprofit or healthcare setting
  • - Proficiency in Mailchimp, WordPress, Google Analytics, and social media management platforms
  • - Strong analytical skills and ability to interpret data into actionable insights
  • - Proven ability to manage multiple campaigns simultaneously with precision and deadlines
  • - Excellent written and verbal communication skills
  • **Preferred**
  • - Experience managing Google Ads and SEO strategy
  • - Familiarity with Salesforce or similar CRM platforms
  • - Experience supporting online fundraising or advocacy campaigns
  • - Understanding of accessibility and compliance best practices
  • - Experience working with a Project Management Tool such as Asana
  • **Core Competencies**
  • · **Digital Marketer:** Skilled at managing tools, data, and digital ecosystems.
  • · **Campaign Builder:** Executes coordinated, high-performing multi-channel campaigns.
  • · **Analyst:** Uses metrics to drive continuous improvement and smarter marketing.
  • · **Collaborator:** Works seamlessly with creative, engagement, and philanthropy partners.
  • · **Mission-Driven:** Passionate about leveraging digital tools to expand impact and awareness.
Benefits
  • **Compensation and Benefits**
  • Cure HHT offers a competitive salary commensurate with experience, medical, dental, vision benefits, generous PTO, remote work, and opportunities for professional development and leadership growth in a dynamic, mission-driven organization.
  • **Equal Opportunity Statement**
  • Cure HHT is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingcampaign executionemail marketingSEOGoogle Analyticsdata analysisGoogle Adscontent managementaudience segmentationperformance tracking
Soft Skills
analytical skillscommunication skillscollaborationproject managementtime managementattention to detailproblem-solvingcreativitymission-drivenadaptability