Cure HHT

Manager, Marketing – Digital Engagement

Cure HHT

full-time

Posted on:

Location Type: Remote

Location: United States

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Tech Stack

WordPress

About the role

  • **Key Responsibilities**
  • **Digital Marketing & Campaign Execution**
  • - Execute and manage the scheduling and delivery of digital marketing campaigns aligned with approved organizational priorities that advance awareness, community engagement, and fundraising goals.
  • - Manage and optimize Cure HHT’s digital platforms, including email marketing (Mailchimp/MCAE), website (WordPress), and social media channels.
  • - Collaborate with the Philanthropy, Education & Community Engagement, Research, National Healthcare Programs, and Therapeutics teams to execute giving campaigns, peer-to-peer drives, research, and awareness initiatives.
  • - Implement campaign objectives, calls to action, and audience targeting as defined in campaign briefs and strategic plans.
  • - Manage production and logistics for all organizational direct mail campaigns, including fundraising appeals, newsletters, and clinical care and research program mailers, ensuring alignment across print and digital channels.
  • **Analytics, Data, and Optimization**
  • - Monitor and analyze marketing metrics across all channels (email, website, social, paid ads), producing monthly performance reports for leadership.
  • - Monitor and report on campaign performance, providing data-informed insights and recommendations to support optimization decisions led by senior marketing leadership.
  • - Manage SEO, Google Analytics, and digital advertising (e.g., Google Ad Grants, Meta Ads) to expand reach and drive conversion.
  • - Support the development and maintenance of marketing performance dashboards by preparing data, reports, and summaries for leadership review.
  • **Website & Email Management**
  • - Manage day-to-day website updates and content publishing in alignment with brand standards and strategic direction.
  • - Manage website updates, landing pages, and blog posts in collaboration with the Content & Brand Strategy Manager.
  • - Execute email marketing campaigns, list management, and automation in alignment with approved strategy and messaging frameworks.
  • - Ensure all digital content follows accessibility and brand standards.
  • **Cross-Functional Collaboration & Support**
  • - Partner with the Sr. Manager, Content & Brand Strategy to deploy storytelling content through digital channels and social campaigns.
  • - Support the Manager, Patient Education & Events, and Sr. Manager, Community Engagement by promoting programs, webinars, and events through integrated digital and print campaigns.
  • - Collaborate with Philanthropy and program teams to align digital execution with campaign timelines and messaging direction.
  • - Maintain an organization-wide content calendar in partnership with the Sr. Manager, Content & Brand Strategy.
  • **Systems, Tools, and Vendor Management**
  • - Manage assigned vendor relationships in alignment with approved scopes of work and budgets.
  • - Identify system needs and provide recommendations for tools or enhancements for leadership review and approval.
  • **Continuous Improvement**
  • - Stay current with emerging trends in digital marketing, nonprofit communications, and analytics.
  • - Test and pilot approved digital tactics to improve engagement and conversions.
  • - Regularly review KPIs to identify opportunities for innovation and growth.

Requirements

  • **Qualifications**
  • **Required**
  • - Bachelor’s degree in Marketing, Communications, or related field
  • - 3–5 years of experience in digital marketing, preferably in a nonprofit or healthcare setting
  • - Proficiency in Mailchimp, WordPress, Google Analytics, and social media management platforms
  • - Strong analytical skills and ability to interpret data into actionable insights
  • - Proven ability to manage multiple campaigns simultaneously with precision and deadlines
  • - Excellent written and verbal communication skills
  • **Preferred**
  • - Experience managing SEO strategy
  • - Familiarity with Salesforce or similar CRM platforms
  • - Experience supporting online fundraising or advocacy campaigns
  • - Understanding of accessibility and compliance best practices
  • - Experience working with a Project Management Tool such as Asana
Benefits
  • **Compensation and Benefits**
  • Cure HHT offers a competitive salary benchmarked for our size nonprofit, commensurate with experience, medical, dental, vision benefits, generous PTO, remote work, and opportunities for professional development and leadership growth in a dynamic, mission-driven organization.
  • **Equal Opportunity Statement**
  • Cure HHT is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingcampaign executionemail marketingSEOdata analysiscontent managementGoogle Analyticssocial media managementfundraisingproject management
Soft Skills
analytical skillscommunication skillscollaborationtime managementattention to detailproblem-solvingcreativityadaptabilitystrategic thinkingleadership