Cummins Inc.

Communications Lead

Cummins Inc.

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Salary

💰 $100,000 - $150,000 per year

Job Level

Senior

About the role

  • Plan and produce communications and related materials to meet the organization’s objectives
  • Gather information on competitors, prices and sales, and analyze data and interpret results to determine communication strategies
  • Devise and evaluate methods and procedures for collecting data
  • Create communication design by presenting information from a variety of sources to engage target audiences
  • Plan, organize and execute communication campaigns and projects
  • Build, lead and execute strategic communications planning including marketing promotional plans and set targets for data-driven decisions
  • Create competitive advantage through brand recognition, position the brand to meet or exceed stakeholder expectations, apply brand standards and communication strategies to create a consistent perception and defend the company reputation as part of Brand Management
  • Develop and implement procedures for identifying advertising needs
  • Apply the appropriate tools and media types to create effective, high-quality visual and experiential media
  • Utilize graphic design skills, digital for business, metrics, paid vs. organic and advertising content to manage communications activities including technical and promotional material writing and content creation for product launches
  • Manage functional trainings and create and deliver presentations
  • Lead and coach on project, account and vendor management
  • Utilize data analytics to interpret and communicate qualitative and quantitative data, and determine conclusions relying on knowledge of business or functional frameworks
  • Apply statistics, data validity, data visualization and problem-solving approaches to effectively extract meaningful patterns and business insights for the marketing and communications teams to drive business decisions
  • Leverage current and emerging digital media strategies to influence buyer behavior and target audiences to a desired action
  • Translate needs, expectations, and asks from customers and stakeholders into actionable solutions through active listening and intuition, and choose or produce solutions to meet or exceed expectations
  • Champion digital tools, trends, and channels with stakeholders
  • Conduct market research and analysis by analyzing trends and developments in the engineering industry, utilizing knowledge of relevant technologies and market dynamics
  • Innovate and lead continuous improvement utilizing six sigma principles and Value Stream Transformation

Requirements

  • Master’s degree in Communications, Public Relations, or related field and 3 years of experience as a Communications Specialist or Analyst, Marketing Specialist or Analyst, or related position
  • Alternatively, Bachelor’s degree in Communications, Public Relations or related field and 5 years of experience as a Communications Specialist or Analyst, Marketing Specialist or Analyst, or related position
  • Experience in creative communication design
  • Strategic communications and planning
  • Brand Management
  • Create effective visual and experiential media
  • Technical and promotional material writing and content creation for product launches
  • Account and vendor management
  • Data analytics and data visualization
  • Current and emerging digital media strategies
  • Conduct market research and analysis in the engineering industry
  • Lead continuous improvement utilizing six sigma principles and Value Stream Transformation
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