Salary
💰 $100,000 - $150,000 per year
About the role
- Plan and produce communications and related materials to meet the organization’s objectives
- Gather information on competitors, prices and sales, and analyze data and interpret results to determine communication strategies
- Devise and evaluate methods and procedures for collecting data
- Create communication design by presenting information from a variety of sources to engage target audiences
- Plan, organize and execute communication campaigns and projects
- Build, lead and execute strategic communications planning including marketing promotional plans and set targets for data-driven decisions
- Create competitive advantage through brand recognition, position the brand to meet or exceed stakeholder expectations, apply brand standards and communication strategies to create a consistent perception and defend the company reputation as part of Brand Management
- Develop and implement procedures for identifying advertising needs
- Apply the appropriate tools and media types to create effective, high-quality visual and experiential media
- Utilize graphic design skills, digital for business, metrics, paid vs. organic and advertising content to manage communications activities including technical and promotional material writing and content creation for product launches
- Manage functional trainings and create and deliver presentations
- Lead and coach on project, account and vendor management
- Utilize data analytics to interpret and communicate qualitative and quantitative data, and determine conclusions relying on knowledge of business or functional frameworks
- Apply statistics, data validity, data visualization and problem-solving approaches to effectively extract meaningful patterns and business insights for the marketing and communications teams to drive business decisions
- Leverage current and emerging digital media strategies to influence buyer behavior and target audiences to a desired action
- Translate needs, expectations, and asks from customers and stakeholders into actionable solutions through active listening and intuition, and choose or produce solutions to meet or exceed expectations
- Champion digital tools, trends, and channels with stakeholders
- Conduct market research and analysis by analyzing trends and developments in the engineering industry, utilizing knowledge of relevant technologies and market dynamics
- Innovate and lead continuous improvement utilizing six sigma principles and Value Stream Transformation
Requirements
- Master’s degree in Communications, Public Relations, or related field and 3 years of experience as a Communications Specialist or Analyst, Marketing Specialist or Analyst, or related position
- Alternatively, Bachelor’s degree in Communications, Public Relations or related field and 5 years of experience as a Communications Specialist or Analyst, Marketing Specialist or Analyst, or related position
- Experience in creative communication design
- Strategic communications and planning
- Brand Management
- Create effective visual and experiential media
- Technical and promotional material writing and content creation for product launches
- Account and vendor management
- Data analytics and data visualization
- Current and emerging digital media strategies
- Conduct market research and analysis in the engineering industry
- Lead continuous improvement utilizing six sigma principles and Value Stream Transformation